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Description

The Senior Manager will have primary responsibility for ensuring that Estee Lauder Global Online develops a comprehensive global strategy for 3PP selling, socializing this strategy with Regional & Affiliate Online teams, and supporting its ongoing execution. This role will also oversee paid media, affiliate, & innovative partnerships on behalf of the Estee Lauder Global Online team, in close partnership with Estee Lauder Global Consumer Engagement and Corporate teams.

RESPONSIBILITIES:

Global 3PP Strategy

• Maintain an understanding of the global 3PP landscape (key players by market, relevant trends and innovations, intra⁃category performance & rankings, etc.), with support from the Corporate Online 3PP team. Summarize and cascade this knowledge regularly

• Develop a comprehensive global playbook for Estee Lauder to win on Global 3PP platforms

• Socialize this playbook with Estee Lauder Global, Regional, & Affiliate Online teams, partner closely with these teams to ensure that playbook recommendations are being implemented, and work with relevant stakeholders to address any challenges or concerns. Support Affiliate Online teams in launching Estee Lauder on new 3PPs as opportunities arise

• Represent the needs of 3PP platforms in meetings with key brand partners (Product Marketing, Promotional Marketing, Consumer Engagement, Creative, etc.) to ensure that Estee Lauder Online teams have the products, content, and other support they need to win in these channels

• Understand the planning and cadence leading up to and during High Traffic Moments

• Manage the tracking and analysis of competitor activity across 3PP platforms in partnership with regional teams

Global Partnerships: Paid Media & Affiliates

• Maintain a strong understanding of the global paid media landscape and best practices, ensure that this knowledge is shared out regularly via playbooks, workshops, and/ or other formats with relevant stakeholders

• Lead global paid media partnerships with Meta, Google, Tik Tok, and other key platforms or agencies in collaboration with other Corporate & Brand teams (Consumer Engagement, Corporate Online, etc.). This includes but is no limited to managing global co⁃investment opportunities, building out new pilots, and identifying opportunities to optimize content & messaging

• Develop and maintain a Global Affiliate Channel Playbook leveraging best practices. Socialize this playbook with all Estee Lauder Regional & Affiliate Online teams and support them in implementing these recommendations on an ongoing basis

Global Partnerships: Innovation & Strategy

• Partner with Regional, Affiliate, & Corporate teams to maximize app⁃based social selling opportunities (Instagram, WeChat, etc.) across key global markets

• Identify new opportunities to drive Estee Lauder Online's business in some or all markets with additional partners and platforms specializing in new customer acquisition, on⁃site conversion, and/ or consumer retention & engagement

• Partner with relevant Estee Lauder Regional/ Affiliate Online teams, Site Experience, and/ or Corporate Online teams to build out test & learn pilots with these partners. Determine which partners to retain on an ongoing basis, and oversee additional rollouts where appropriate

• Support the Director & VP, Estee Lauder Global Online, on corporate and brand presentations, analyses, and other strategic requests involving 3PP, Paid Media, Affiliates, or Innovative Partnership content

Qualifications

• Relevant undergraduate college degree required, MA or MBA preferred

• 6+ years of relevant experience in e⁃commerce or digital marketing, ideally in prestige beauty or luxury. Direct experience working in major APAC markets, with 3PP platforms, and/ or with paid media partnerships strongly preferred

• Agile and flexible thinker who is equally at home leading high⁃level strategy development or planning a detailed project execution roadmap

• Team player with excellent communication and collaboration skills, and a history of building strong cross⁃functional relationships with a variety of stakeholders

• Ability to thrive in a fast⁃paced, deadline⁃driven environment while managing multiple projects and deliverables, strong organization skills and attention to detail are critical

• Proactive, can⁃do, solution⁃oriented attitude and a strong ownership mentality, ability and willingness to learn quickly on⁃the⁃job

• Proficiency in MS Office (Outlook, Excel, PowerPoint) required, experience with ecommerce/ web analytics tools (Google Analytics, Data Warehouse, Oracle Business Intelligence, etc.) strongly preferred

• Chinese, Japanese, and/ or Korean language skills (both verbal & written) are a strong plus

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].