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Job Description

_This role is categorized as_ **_HYBRID_** _. This means the successful candidate is expected to report to Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits._

As a **US Brand Media Manager** for one of General Motors’ four vehicle brands, or leading our corporate brand media, you will direct a team that will developing and maintaining the media strategy for your brand. You will be an integral member of a passionate, enthusiastic, dynamic, and highly engaged team. As a Brand Media Manager, you and your team will own and deliver a comprehensive and tightly aligned media plan across national, regional, and local tiers.

You will be charged with driving innovation for your brand, pushing boundaries of established and new media channels to reach new and existing customers with relevant and timely messaging. You will work with many internal and external colleagues to deliver an effective media plan, delivering on all key KPIs. This is a tremendous opportunity for an experienced media pro to play a key role in the growth of GM’s iconic brands!

Major Duties and Responsibilities

+ Lead a team overseeing the development of coordinated tiered national, DMA and dealer approach for their brand

+ Orchestrates cross-tier coordination and training across internal and external teams

+ Accountable for management of the total brand media budget, developing appropriate investments & mix across for the brand

+ Manage media agency relationships for the brand

+ Develop and foster strong relationships with internal and external teams to effectively align media across tiers

+ Establish regular touchpoints to review media plans with brand teams and senior leadership for approval

+ Work with retail team and agencies to create monthly go-to-market media plans aligned to broader media and marketing objectives

+ Work with Agency partners to plan and activate media across all relevant media channels

+ Collaborate with Integrated Analytics team and GM Research to deliver identified KPIs across all channels

+ In collaboration with the Global Media Services team, develop fresh insights to drive media innovation, enable smarter and more effective media strategy and buying decisions for the brand

+ Partner closely with peers (Brand Media Managers) to ensure best practices are shared, ways of working are consistent and media ideas move freely between the brands

+ Stay current on media trends and the shifting media landscape to enable smarter and more effective brand media planning and investment

Additional Job Description

Qualifications

+ 7+ years’ experience in Media Operations, Planning, or Strategy

+ Solid understanding of all areas of media with particular familiarity of media planning and activation platforms, technology and processes

+ Demonstrated ability to own and effectively manage a large budget

+ Ability to offer a clear POV and a strong rationale to defend position as the media lead for the brand

+ Ability to prioritize and tie all media plans to support the business plan & core priorities

+ Ability to communicate strategy and plans effectively

+ Ability to form strong relationships with key internal and external media partners

+ Ability to effectively brief and drive clear direction to media agencies

+ A self-starter with the ability to think strategically

+ Experience leading a team

+ Experience working with or for media agencies

+ Demonstrated offline and digital media experience

+ Excellence in Powerpoint and Excel

+ Excellent communication, presentation, co-ordination and project management skills

+ Analytical skills

+ Ability to multi-task across several diverse projects

+ Ability to occasionally work irregular hours

+ Bachelor's degree required

This position requires the ability to legally operate a motor vehicle on a regular basis. A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.

GM** **DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

+ \#LI-MO1

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources (https://search-careers.gm.com/en/working-at-gm/total-rewards) .

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (https://search-careers.gm.com/en/how-we-hire) .

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email ([email protected]) us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our Company (https://search-careers.gm.com/en/working-at-gm/)

Our Culture

How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

Explore our global location** **s

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.