"Alerted.org

Description

Help shape the future of the Alexa home. We’re looking for a customer-obsessed Senior Product Marketing Manager to lead the go-to-market strategy for Alexa Smart Home hardware and software. You’ll drive product launches, develop breakthrough messaging, and craft strategies that help millions of customers discover, adopt, and love Alexa’s smart home experiences. This is a high-impact role on a fast-paced team where marketing meets innovation.

Key job responsibilities

Lead the end-to-end product marketing lifecycle for high-priority smart home initiatives—owning GTM strategy, positioning, messaging, launch planning, and performance measurement

Define and deliver the customer and business strategy, including goals tied to product adoption, awareness, subscription conversion, and engagement

Extract and synthesize insights from customer research, behavioral data, and competitive analysis to inform positioning and influence product/feature development

Develop bold, insight-driven GTM plans, including audience segmentation, value propositions, channel strategy, and messaging frameworks for both device and software experiences

Drive launch excellence by partnering across product, channel, PR, retail, and on-device teams to deliver coordinated, high-impact customer campaigns

Influence partner team roadmaps by identifying unmet customer needs and market opportunities, shaping future product offerings and go-to-market approaches

Evaluate performance of marketing initiatives with a strong grasp of customer experience and business outcomes (e.g., adoption, engagement, awareness, revenue impact)

Represent the GTM perspective to senior leadership, including regular updates through MBRs, QBRs, and strategic documents such as PR/FAQs and business reviews

Identify and solve cross-team gaps and blockers—negotiating resources, aligning roadmaps, and building scalable mechanisms to accelerate impact

Build alignment across diverse stakeholder groups, including product, business development, design, analytics, and executive leadership, with clear communication and strong influence

Basic Qualifications

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis

- Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.