• Social Media & Content Specialist

    Robert Half The Creative Group (Minneapolis, MN)


    Description

    We are looking for a creative and results-driven Social Media & Content Specialist to join our team in South Metro, Minnesota. In this role, you will develop and execute B2B social media strategies, creating compelling content to engage high-tech companies across various industries. As part of our collaborative marketing communications team, you will lead our presence on platforms like LinkedIn and YouTube while exploring opportunities on emerging social channels.

    Responsibilities:

    • Develop and implement comprehensive B2B social media strategies to enhance brand visibility and engagement.

    • Manage daily operations for social media platforms such as LinkedIn and YouTube, ensuring consistent and impactful content.

    • Create and curate high-quality content, including posts, videos, and blogs, tailored to the needs of high-tech industry audiences.

    • Monitor and analyze social media performance metrics, providing insights to optimize campaigns and drive measurable results.

    • Collaborate with team members on content development, digital marketing initiatives, and event promotions to align with broader marketing goals.

    • Research and incorporate social media best practices to maintain a competitive edge in the digital landscape.

    • Utilize tools like Adobe Creative Cloud and Canva to design visually appealing and on-brand graphics.

    • Develop and maintain editorial calendars to ensure timely and strategic content delivery.

    • Stay informed about emerging trends and platforms to identify new opportunities for audience engagement and growth.

    • Lead efforts to build brand awareness and establish a strong presence on additional social media platforms as needed.

    Requirements

    • A minimum of 5 years of experience in social media management, particularly in a B2B context.

    • Proficiency with tools such as Adobe Creative Cloud and Canva for content creation.

    • Strong understanding of social media analytics and performance metrics, including tools like Facebook Insights.

    • Experience managing editorial calendars and coordinating content delivery.

    • Knowledge of best practices for social media, blogging, and online advertisements.

    • Proven ability to enhance brand awareness and engagement across multiple platforms.

    • Familiarity with LinkedIn & YouTube,

    • Excellent communication and teamwork skills to collaborate effectively within a marketing team.

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .