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At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Digital Marketing

Job Sub** **Function:

Social Media

Job Category:

Professional

All Job Posting Locations:

Jacksonville, Florida, United States of America

Job Description:

Johnson & Johnson MedTech, Vision a member of Johnson & Johnson’s Family of Companies is recruiting for a Manager, Consumer Media for ACUVUE® Contact Lenses within the Americas Vision Care Organization to be located in Jacksonville, FL.

About Vision

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

The Manager, Consumer Media for ACUVUE® Contact Lenses will lead the execution of digital marketing campaigns to enhance brand visibility and engagement for ACUVUE® contact lenses in collaboration with Brand Marketing, Customer & Channel Marketing, Media Agency partners, analytics and legal for the U.S. Marketing Organization.

This role will be responsible for shaping and executing our consumer-focused marketing strategies, driving brand awareness, converting contact lens considerers and implementing effective consumer engagement strategies to strengthen brand equity and drive business growth. This role reports directly into the Sr. Manager, Consumer Media within the U.S. Marketing department.

Responsibilities:

+ Develop and execute comprehensive consumer marketing strategies for ACUVUE® contact lenses to enhance brand visibility and drive business growth.

+ Campaign Management: Oversee the execution of ACUVUE® media campaigns, ensuring timely delivery and adherence to budget. Monitor and adjust campaigns based on performance metrics and consumer insights.

+ Develop social media strategies, programs, and content for the ACUVUE® Brand Contact Lenses Portfolio on platforms such as Twitter, Facebook, You Tube, Google+, Pinterest, Snapchat, tumblr and Instagram

+ Lead the execution of demand generation through organic and paid channels ensuring brand consistency and effective messaging

+ Vendor Relations: Manage relationships with media vendors and agencies, negotiating contracts and pricing. Evaluate and select appropriate media channels based on target audience alignment.

+ Collaborate with the insights and analytics teams to conduct market research to identify consumer trends, preferences, and insights that will inform marketing strategies.

+ Partner with Brand Marketing, Customer & Channel Marketing, Media Agency partners, corporate Media Excellence Team in launch and execution of paid media campaigns

+ Ensure compliance with relevant industry regulations and ethical standards in all marketing activities.

+ Other duties as required

Qualifications

+ Minimum of a bachelor’s degree is required. MBA is preferred.

+ Minimum of 3 years of progressive marketing experience is required.

+ Experience in media management, website design, social, search, CRM is preferred.

+ Experience in Consumer Health & Wellness industry is preferred.

+ Strong analytical skills and experience with media performance analytics tools is preferred.

+ Ability to forge internal collaboration across all levels of the enterprise is required.

+ Strong influencing skills with internal and external partners is required.

+ This position is located in Jacksonville, Florida and requires up to 20% domestic travel.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center ([email protected]) or contact AskGS to be directed to your accommodation resource

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