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At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Global Brand Director, Oncology

The Global Brand Director, Oncology supports global product teams (PTs) with design and execution of the brand strategy to commercialize the Bayer PH portfolio of products.

The job holder will be accountable to support PT with world-class marketing capabilities that addresses, adapts, and shapes the pharmaceutical environment and that delivers real value for all stakeholders ultimately committed to deliver medicines to our patients in need.

This position provides an opportunity for an experienced Marketeer to establish themselves as a Global Brand Director, Oncology, depending on the missions. Working within the Product Team (PT), also collaborating closely with cross functional team members and key Markets (as defined by the PT) to ensure co-creation of the marketing strategy and tactics for successful commercialization of the asset as well as LCM strategies.

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Global Brand Director, Oncology, are to:

Strategy

+ Lead brand activity and strategy in selected global congresses;

+ Support internal brand communications;

+ Lead development of unbranded and branded key message framework, message architecture, and integrated brand communications strategy for future indications;

+ Training guidance in collaboration with key markets to design training strategies / plans and support implementation;

+ Drive implementation of branded campaign in line with the brand positioning.

Country Engagement

+ Champion global brand alignment by advising affiliates on brand strategy;

+ Lead the interface to markets for learning cycles and best practice sharing.

Global activation

+ Develop, deliver and evaluate integrated omnichannel plan and promotional guidance across multiple channels incl. leading global external initiatives and events (e.g. congress);

+ Lead development of Digital Health solutions that will drive differentiation and improve stakeholder’s experience;

+ Support consolidationandinterpretationofmarketunderstanding and competitive environmentof the brand therapeutic landscape and implication on Brand development and messaging.

Project management

+ Monitor, revaluate, and implement corrective measures to global deliverables using data-driven mindset;

+ Monitor and control brand budgets, forecasts and expenses;

+ Manages key agencies.

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

+ Minimum: BS or BA;

+ Experience and successful global or regional marketing experience required;

+ Experience in managing external collaborations;

+ Excellent Communication Skills – Written and Verbal English Language;

+ Experience working in matrix-based teams. Strong collaboration/relationship-building skills and ability to engage across multiple functions;

+ Demonstrated Cross-Functional Leadership Capabilities.

Preferred Qualifications:

+ PhD, MBA, or advanced degree preferred;

+ 3+ years International/Global Strategic Brand Management experience working in one of the key Therapy Areas preferred (CV, WH, Ophthalmology, Oncology);

+ Experience commercializing in key PT markets preferred;

+ Experience in customer facing position is a plus;

+ Oncology experience is preferred.

This posting will be available for application until at least: June 6, 2025.

\#LI-US

YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.

To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Bayer is an E-Verify Employer.

**Location:** United States : New Jersey : Whippany

**Division:** Pharmaceuticals

**Reference Code:** 846342

Contact Us

**Email:** [email protected]

**Job Segment:** Oncology, Pharmaceutical, Brand Manager, Branding, Project Manager, Healthcare, Marketing, Science, Technology