• Senior Manager, Media Strategy & Investment

    Kohl's (Menomonee Falls, WI)


    This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

     

    About the RoleIn this role, you will lead the development, coordination and execution of comprehensive media strategies that support key business and brand initiatives. You will bridge strategic thinking with tactical planning across traditional and digital media, ensuring alignment with marketing goals, cross-functional partners and financial performance.What You’ll Do

     

    + Leverage media planning principles to develop and own cross-channel paid media strategies, plans and insights that are aligned with marketing and business priorities and across campaign initiatives

    + Collaborate with internal stakeholders such as Finance, Marketing Strategy, Media Activation and Analytics to ensure media plans are fact-based, persuasive and data-driven

    + Lead strategic media planning for direct mail, leveraging data-driven testing results to inform budget, circulation and audience recommendations and/or optimizations

    + Own and present executive presentations for Total Media, elevating and synthesizing stories for C Suite audiences

    + Ensure continuous communication with key internal partners to foster alignment on execution and learnings

    + Oversee and monitor the paid media investment, including applying media analytics and sales data to inform, build and refine media investment recommendations

    + Act as an expert-level storyteller, adept at building and presenting detailed C Suite ready presentations and recommendations

    + Additional media related tasks may be assigned

    What Skills You HaveRequired

    + Bachelor’s degree in Marketing (or related field)

    + 10+ years in paid media; expert in media strategy, channel/campaign planning, and activation, with a track record of people leadership

    + Skilled in applying media measurement methodologies (MMM, A/B testing, MTA) and advanced in Google Suite (especially Sheets/Excel) for data handling, analysis, and performance insights

    + Highly detail-oriented, accurate and organized self-starter

    + Adept at managing complex projects with strong financial acumen and accountability

    + Passionate media practitioner with a continuous learning mindset, focused on applying emerging trends and storytelling techniques to deliver persuasive, data-driven media strategies