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  • Director, Category Leadership, HQ Category…

    Conagra (Chicago, IL)



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    Job Summary

    Reporting to the Senior Director, you will be responsible for leading a HQ based team that builds category strategies to optimize MAPS at all retailers.

     

    Support field based Conagra teams in penetrating key customer decision makers to present category development plans. Collaborates with headquarter Category Strategy, Insights, Analytics and Business Development organizations in the development of category plans for assigned customers. Responsible for new item presentation, category business reviews, and all aspects of shelving products in a category friendly way. Responsible for identifying opportunities to improve competitive advantage and enhancing stature with the customer.

    Position Responsibilities

    + Share ownership of customer interface at the category level with Sales, with focus on improving customer and company sales/profits.

    + Work with Sales, Marketing, Shopper Marketing, Insights, Business Development, Brand, and other Category Leadership resources to execute category initiatives.

    + Effectively customize and simplify corporate materials for assigned customers.

    + Assist the sales team with category long range planning with customers

    + Lead shopper and brand based and Category Leadership initiatives with the customers

    + Develop tools to diagnose new category opportunities

    + Deliver consumer/category input within customer strategic planning process to help refine plan elements based on consumer and category knowledge.

    + Improve field sales capability to leverage analytics & insights.

    + Partner with sales team to construct and deliver clear, concise, insights driven customer presentations

    + Monitor industry trends and competitive activity to identify opportunities to improve capabilities/advantage in the market.

    + Improve shelf position for our brands while maintaining a shopper/category first approach.

    + Be expert on the business – customer, department, key categories, brands and SKUs

    + Be the subject matter expert on assigned customer team for analytical tools, space management software and data (Understand and master customer loyalty card data, 84.51, Circana, Nielsen, Assortment Tools, Kantar, and other industry and retailer related data sets.)

    Position Qualifications

    + Bachelor's degree required

    + 7+ years of category leadership or category strategy related experience required

    + Data integration & interpretation experience – tell the story

    + Analytical and critical thinking skills – analytical curiosity

    + Experience leading cross functional team members

    + Be a project manager – establish objectives, process, roles, timeline and desired outcome

    + Synthesize a holistic sales story from multiple sources of data (syndicated, loyalty, consumer and industry trends).

    + Experience working directly with customers in growing category sales.

    + MS Office Suite, Nielsen/Circana, customer scanner and loyalty card data, space management tools, graphics, spreadsheets, and databases.

    + Knowledgeable about syndicated scan and panel data including geo-demographic and behavioral data

    + Working knowledge and application of data analytics and consumer insights.

    + Be able to "mine" the data to uncover "root" causes of trends and deliver concise analysis

    + Working knowledge of retail merchandising and in store execution tactics.

    + Develop and present comprehensive, concise and objective category reviews incorporating shopper, consumer, retailer, syndicated and loyalty data

    + Demonstrated ability to work in a matrixed environment and collaborate with various cross functional areas.

     

    Number of Days in Office: 4

     

    \#LI-Director

    \#LI-GS1

    \#LI-Hybrid

    Compensation:

    Pay Range:$130,000-$193,000

     

    _The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees’ equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees._

    Our Benefits:

    We care about your total well-being and will support you with the following, subject to your location and role:

    + Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement

    + Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan

    + Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement

    + Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities

    Our Company:

    At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions – within our people and our iconic brands like Birds Eye ®, Slim Jim® and Reddi-Wip®.

     

    Our focus on innovation extends beyond making great food, it also reflects our commitment to embracing new solutions that positively impact our team, the communities we serve and the health of our planet. Foodies Welcome.

     

    Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. Reasonable accommodation may be made upon request.

     


    Apply Now



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