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Company description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

Overview

As the Vice President, Partner Direct you will manage day-to-day tactical plan needs. You will develop strong relationships with internal & external media stakeholders. Your goal is to develop innovative, multi-channel, healthcare media plans while fostering strong media partnerships to expand marketplace skill set specifically within the DTC space. This position reports to the SVP, Partner Direct. This is a hybrid role, requiring three days in-office each week. Expert understanding of how the agency works and how jobs flow throughout You will have a strong understanding of how client business objectives translate into media investment and management strategies. You will possess a deep understanding of the planning process, the overall media marketplace and partner landscape. You will have a strong understanding of partnership opportunities, deals and terms You have an expert understanding of agency planning tools.

Responsibilities

+ Lead Investment Strategy: Develop and execute a cohesive digital media investment approach

+ Break Down Channel Silos: Champion a connected investment mindset across internal teams and external partners, ensuring collaboration and consistency across media types.

+ Drive Marketplace Leadership: Own senior-level relationships with media partners across all direct investment partners, ensuring access to premium inventory, innovation opportunities, and first-to-market advantages.

+ Client Partnership & Leadership: Serve as a senior client contact for direct investment buys, providing guidance on budget allocation, optimization, and value creation.

+ Team Integration & Development: Align and lead investment teams on digital discipline, fostering a culture of cross-channel fluency and continuous learning.

+ Performance & Accountability: Ensure investments are tied to business outcomes through rigorous stewardship, tracking, and reporting processes across all media.

Qualifications

+ 10+ years of progressive media investment experience in an agency or holding company environment

+ Proven expertise in both digital (programmatic, paid social, digital video, display, retail/ commerce etc.)

+ Demonstrated success in leading cross-functional teams and managing multimillion-dollar investments

+ Deep knowledge of the media marketplace and established relationships with major media partners

+ Strong leadership, negotiation, and communication skills

+ Ability to think strategically while also managing in-market execution

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $146,490 - $230,460 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/23/2025.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

All your information will be kept confidential according to EEO guidelines.

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