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At Timberland, we’re a force of nature. We’re a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, Timberland just may be the place for you.

To learn more about our values and our culture, visit Timberland Careers (https://www.timberland.com/en-us/about-us/careers) or www.timberland.com.

Coordinator, Social Operations (Global Timberland)

What will you do?

The Coordinator, Social Operations will support the activation of the digital and social media strategy across Timberland’s organic and paid social media strategy across owned platforms—primarily TikTok and Instagram—while helping to evolve Timberland’s positioning as a weather-ready Outdoor Lifestyle brand. This role plays a critical part in supporting a “community-first, always-on” approach to social: one rooted in culture, real-time relevance, and storytelling that sparks connection.

Let’s break down that day-in-the-life a bit more.

A day in the life of the Coordinator, Social Operations for Timberland looks a little like this. You are a digital native who thrives in fast-paced environments. You support daily content publishing, partner with creative teams, and stay deeply plugged into what’s happening culturally. This includes collaborating with a marketing team to create social media content, publishing content based on a schedule, and monitoring results through analytics. You help shape a social presence that’s as inspiring as it is entertaining—where community, connection, and creativity come first.

**What you will do** :

+ Assist with day-by-day content planning across channels within Opal for Timberland and Timberland Pro

+ Execute content publishing, community interactions, copywriting, and real-time engagement, fostering an authentic connection with Timberland Pro’s audience

+ Curate content as needed for digital and social media purposes including owned content, creator content, and user-generated content

+ Assist with creative and creator content brief inputs and timelines

+ Track organic and boosted social performance metrics, providing insights to inform strategy and content optimization

+ Manage the programming and distribution of Timberland digital and social media content through our vendor platforms. Including:

+ Serve as a global expert and evangelist for our content and creator management systems (CreatorIQ and Creative Hub)

+ Coordinate and manage the digital and social media calendar for content stories (Opal)

**How you will do it** :

At Timberland, we show up to spark conversation, not just publish content. As Coordinator, Social Operations, you’ll help fuel our shift toward always-on, real-time, community-first storytelling rooted in culture and connection. You’ll play a key role in keeping Timberland relevant, responsive, and creatively vibrant on TikTok and Instagram.

+ Bridge Timberland and culture: Stay immersed in social trends and conversations, translating audience passions into authentic content that makes our brand feel present, personal, and culturally relevant.

+ Delight our audience: Help transform our social platforms into places of joy, energy, and expression—delivering content that entertains, inspires, and invites people in.

+ Inspire with storytelling: Work across teams to translate brand heritage and purpose into aspirational, lifestyle-led content that moves people to engage with Timberland in new ways.

+ Foster community: Engage with Timberland fans daily—responding to comments, resharing UGC, and helping build a space where our audience feels seen, valued, and connected.

+ Forge two-way connections: Listen to what our followers care about and show up with genuine responses, turning passive engagement into meaningful dialogue.

+ Push creative boundaries: Experiment with new content formats, features, and trends on TikTok and Instagram to help Timberland lead, not follow, in the evolving world of social.

+ Collaborate with purpose: Partner with internal and external creators, content teams, and regional stakeholders to bring stories to life that reflect our audience and move culture forward.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundational skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, such as a bachelor’s in marketing, we are most interested in your 2+ years of experience and professional achievements in digital marketing and social media.

The foundational skills you will need in this position are:

+ Deep passion for social media and emerging platforms—especially TikTok and Instagram

+ Strong understanding of platform trends and behaviors

+ Sharp creative instincts and good judgment when it comes to storytelling and imagery

+ Experience creating content for specific platforms (e.g., length, voice, captions, hashtags)

+ Comfort with learning new tools like Opal, CreatorIQ, and basic image/video editing software

+ Strong writing skills tailored to social platforms and community management

+ Collaborative mindset and strong organizational skills

+ Curiosity, adaptability, and wit

What do we offer you?

At Timberland, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Timberland’s benefits package, follow this MyVFBenefits.com (https://www4.benefitsolver.com/benefits/BenefitSolverView?page\_name=signon&co\_num=30716&co\_affid=vfcorp) and click “Looking to Join VF.”

To learn more about Timberland’s Diversity and Inclusion efforts, go to Timberland.com (https://www.timberland.com/en-us/about-us) .

Now WE have a question for YOU.

Are you in?

Hiring Range** **:

$48,000.00 USD - $60,000.00 USD annually

**Incentive Potential** : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

**Benefits at VF Corporation** : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking **Looking to Join VF?** Detailed information on your benefits will be provided during the hiring process.

_Please note, our hiring ranges are determined and built from market pay data. Although all positions have a hiring range based upon market data, this position has a minimum starting rate that is listed above. In determining the specific compensation for this position, we comply with all local, state, and federal laws._

_At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at_ [email protected]_ _. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law._

_Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records._

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.