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Segment Marketing Manager - Abrasive System…
- 3M (IN)
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3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.
Job Description:
Job Description
+ Own the results and the activation of segment specific campaigns/plans in the area (Sales by segment, pipeline of opportunities, segment market share growth). Responsible for tracking results. .
+ Identify new opportunities to implement campaigns and marketing programs in prioritized segments, co-working with sales, portfolio marketing, activation marketing, digital marketing and application engineering team.
+ Inspire sales teams for new customer coverages, new application exploration and product promotions.
+ Be the voice the Customer back to ASD India and global team about customers and segment needs, focused on prioritized markets.
+ Be responsible to linked to portfolio leaders to find right product alternatives based on segment processes and customer needs.
+ Leveraging 3M technology portfolios, application expertise, marketing, insights etc., to develop penetration plans for ASD product offerings.
Skills and Expertise
+ More than five (5) years of experience managing Industrial Business (Experience with Abrasives preferred)
+ Minimum qualification: Bachelor Degree in Engineering / Management (Marketing). Post Graduation would be an added advantage
+ Experience in segment marketing, business development or portfolio marketing would be preferred.
+ Very strong data analysis & insights skills mandatory
+ Strong communication, interpersonal, problem solving & negotiation skills
+ Experience in managing new product launches, campaign & digital marketing would be preferred
+ Experience understanding different go to market models.
Preferred Industry Segments:
+ Industrial Abrasives, adhesives & personal safety
+ Industrial Lubes, parts, power tools & equipment
+ Specialty welding consumables & machines segment
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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