"Alerted.org

Director of Marketing

**Job Reference Number:** 30570

**Employment Type:** Full-Time **,** Onsite

**Segment:** Education

**Brand:** Aladdin-Campus-Dining

**State:** West Virginia (US-WV)

The Role at a glance:

We are looking for a Director of Marketing to support our Education team. As the Director of Marketing for Education, you support our operations team developing engagement, communication and branding strategies to elevate the consumer experience primarily for our Education divisions within Aladdin. You evaluate key client marketing plans/materials relative to effectiveness, ROI, and provide recommendations for improved efficiencies/changes.  Serve as liaison between Elior North America and Aladdin to ensure strategic alignment in marketing communications and collateral.  Assist business units/segments and leadership with growth & account retention efforts.

What you'll be doing:

+ Support our operations teams by helping to create the consumer experience, retention, and growth opportunities.

+ Evaluate key client marketing plans/materials relative to effectiveness and/or ROI and provide recommendations for improved efficiencies/changes and guest satisfaction/engagement.

+ Contribute to the new site opening process by leading the marketing and communication plan of the implementation process and providing thought leadership over the consumer experience elements.

+ Measuring and tracking marketing initiatives, programs and promotions executed in field.

+ Partner with the creative team supporting development of marketing collateral. These include calendars, menus, digital signage, newsletters, presentations, case studies, presentations, in-unit brands, concepts and programs, and other communications.

+ Serve as liaison between Business Development team and Creative Team to foster positive and effective proposals, presentations, and branded materials.

+ Partner with operations to successfully open new accounts with the appropriate marketing plan, collateral, signage, promotional calendar, surveys/comment cards and support.

+ Support tradeshows with marketing specific content, contribute to display development and event planning.

+ Collaborate with other Marketing Directors across Elior North America to develop and execute marketing and merchandising tools that promote customer and client satisfaction, increase revenue, and improve profitability.

+ Review changes to the marketplace and industry, serve as thought leader applying learnings to marketing plan(s) accordingly.

What we're looking for:

_Must-haves:_

+ Minimum of 3-5 years’ work in a field marketing,

+ Experience with Microsoft Office products (Word, Excel, PowerPoint).

+ Bachelor's Degree (Marketing or related field) or equivalent work experience.

+ Must be able to travel 50% - 70.

+ Ability to think strategically and operate autonomously.

+ Ability to multi-task managing competing demands and deadlines.

_Nice-to-haves:_

+ Adobe Creative Suite experience

+ Experience in food service or related industry.

Where you'll be working:

West Virginia University

Compensation Range

Starting at $75,000 depending upon experience

Our Benefits:

+ Medical (FT Employees)

+ Dental

+ Vision

+ Voluntary UNUM offering for Accident, Critical Illness and Hospital Indemnity

+ Discount Program

+ Commuter Benefits (Parking and Transit)

+ EAP

+ 401k

+ Sick Time

+ Holiday Pay (9 paid holidays)

+ Tuition Reimbursement (FT Employees)

+ Paid Time Off

\#LI-KM1 #indeedelior

About Aladdin:

As our higher education segment, Aladdin serves colleges and universities across the United States. From dining halls to sporting events, we recognize how important food is to the college experience, and strive to ensure that students receive delicious, healthy food to fuel them through education and life.

About Elior-North America:

Elior North America is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. We are committed to diversity and encourage applications from people of all backgrounds and abilities. We take pride in supporting the development of our employees and their skills at all levels and in fostering an environment of growth.

At Elior North America, we are committed to offering growth and advancement opportunities for all of our employees. The valuable skills and experience you’ve gained with Elior will propel you further in your career, whether with our corporate office or one of our brand segments.

**Disclaimer:** This job description can be revised by management as needed.