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Director, Deposits Product Marketing, Boston, MA

Country: United States of America

Your Journey Starts Here:

Santander is a global leader and innovator in the financial services industry. We believe that our employees are our greatest asset. Our focus is on fostering an enriching journey that empowers you to explore diverse career opportunities while nurturing your personal growth. We are committed to creating an environment where continuous learning and development are prioritized, enabling you to thrive both professionally and personally. Here, you will find ample opportunities to connect and collaborate with talented colleagues from around the world, sharing insights and driving innovation together. Join us at Santander, where you are supported by a culture of engagement and a commitment to your success.

An exciting journey awaits, if you are interested in exploring the possibilities **We Want to Talk to You!**

Santander is a global bank with over 160 million customers and 167 years of experience, and we are on a unique mission to significantly grow our presence in the US. It all started with the launch of our national digital bank in 2024 and we have much more ahead in 2025. And as we go, we’re building on our core strengths as a company: our global brand, our proprietary technology, and our passionate existing customer base.

As the Director of Deposits Integrated Marketing, you will play an important role in this mission by leading the positioning and successful marketing of our core consumer banking & investment products including checking, high yield savings, CDs and money market accounts. You will lean on your experience in the banking, payments or fintech space to reimagine how we show up to consumers and become a top bank in the US.

What you’ll do:

+ Lead a team in refining the positioning and messaging for our consumer checking, high yield savings, CDs, money market accounts and investment services.

+ Deeply understand our consumer total addressable market, customer needs and target audiences for each product

+ Spearhead competitor benchmarking and identify opportunities for Santander to better differentiate in meeting customer needs. Act as a close and trusted partner to Product teamsin evolving our value propositions.

+ Spearhead go-to-market planning that brings our brand to life through these products.Assess product-market fit and monitor product health including conversion funnels, customer engagement and NPS.

+ Position the team as thought leaders who influence Santander’s growth strategy, brand and product roadmaps.

+ Enable a fantastic customer experience in any channel our consumer chooses to engage with us in. Equip the Branch teams with training and playbooks for effectively selling in our consumer products. Partner with the Digital CX team to optimize the online consumer journey.

What you’ll bring to the team:

+ 10+ years of experience in integrated marketing, product marketing or a related field

+ Experience in the banking, fintech, or payments space

+ 2+ years of experience in leading a team, shaping team culture and supporting team members’ career development

+ Experience influencing product roadmaps and leading go-to-market strategy

+ Excellent communication skills, with an ability to connect the dots and tell a story based on data while also expertly tailoring communication to audiences across functions and levels

+ Decisive problem-solving, with an ability to cut through complexity to get the most important work done

+ Masters degree a plus

Education:

+ Bachelor's Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration or equivalent field. (Required)

+ Master's Degree in Marketing, Public Relations, Communications, Business Administration or equivalent field. (Preferred)

Work Experience:

+ Marketing experience or related field., 12+ years (Required)

+ Financial Services/Banking Industry experience, 3+ years (Required)

Risk Culture:

We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

EEO Statement:

At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

**Working Conditions** :

Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and/or furniture may be required.

Employer Rights:

This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.

What** **To Do Next** **:

Review the internal eligibility guidelines here (https://tbcdn.talentbrew.com/company/1771/internal\_v2\_0/InternalEligibilityWalkthroughModal\_1.pdf) . If this sounds like a role you are interested in, then please apply.

We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at [email protected] to discuss your needs.

Benefits:

Santander Benefits - 2025 Santander OnGoing/NH eGuide (foleon.com) (https://businessolver.foleon.com/santander/2025-santander-eguide/)

**Primary Location:** Boston, MA, Boston

**Other Locations:** Massachusetts-Boston,New York-New York

**Organization:** Santander Bank N.A.

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.

Salary: $123,750 - $200,000/year

AN EQUAL OPPORTUNITY EMPLOYER M/F/Vet/Disabled/SO