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At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: _we come together_ , _we always look for a better way_ , and _we create possibilities_ .

Interested in joining us on our journey?

We’re seeking a strategic, results-oriented Customer Marketing Senior Manager to shape the customer journey and drive growth across our Buying Group and Independent Retail channels. This role is critical in creating and executing insight-led, performance-driven marketing programs that support our House of Brands and accelerate conversion across both .com and in-store environments.

As the strategic bridge between our brands, retail partners, and internal sales teams, you will lead fully integrated campaigns—from digital activations to on-the-ground events—anchored in measurable business outcomes. Success in this role requires not only exceptional execution but also a demonstrated ability to deliver ROI, foster cross-functional alignment, and scale best practices across the organization.

Position

Senior Manager, Customer Marketing

Location

USA, Louisville, KY

How You'll Create Possibilities

Key Responsibilities:

Customer Journey & Conversion Strategy

+ Develop and execute integrated marketing plans that drive traffic, engagement, and conversion throughout the full path-to-purchase—across both digital and physical retail channels.

+ Leverage customer insights, behavioral data, and industry trends to continuously optimize marketing effectiveness.

Program Leadership & ROI Accountability

+ Own key performance indicators and ROI metrics; establish clear goals, measure impact, and adapt strategies in collaboration with sales, finance, and analytics teams.

+ Translate business objectives into actionable marketing strategies that deliver measurable outcomes.

Retailer & Brand Collaboration

+ Serve as the primary marketing lead for Buying Group and Independent Retail partners, leading co-branded campaigns, shopper marketing programs, and retail activations aligned with brand and sales goals.

+ Champion strategic alignment between internal stakeholders and external partners.

Customer Engagement & Event Management

+ Lead planning and execution of customer-facing events such as tradeshows, product launches, and account planning sessions, ensuring brand-forward experiences that drive business value.

Insight-Led Marketing Activation

+ Use customer data, market intelligence, and retail trends to craft highly targeted and relevant campaigns.

+ Present quarterly performance recaps and identify strategic growth opportunities for each customer segment.

Budget & Investment Management

+ Manage direct marketing and co-op budgets with a focus on efficiency, impact, and strategic alignment.

+ Ensure transparency, accuracy, and accountability in all spend decisions.

Channel Enablement & Content Development

+ Build and deploy turnkey activation toolkits for trade programs, promotions, product launches, and influencer marketing.

+ Elevate the digital footprint of independent retailers through custom content, local value messaging, and tools that inspire shopping local.

Cross-Functional Influence & Strategy Translation

+ Act as the conduit between external retail partners and internal teams (e.g., sales, product, training, and brand).

+ Translate customer feedback and market dynamics into actionable go-to-market recommendations that enhance brand and commercial performance.

What You Bring

+ A performance-first mindset with a passion for continuous improvement.

+ A customer-centric approach that balances brand integrity with retail channel dynamics.

+ Strong ability to lead through influence, collaborate across functions, and solve complex challenges.

+ Confidence in transforming insights into bold, actionable strategies.

+ A collaborative spirit with a bias for action, ownership, and accountability.

What You'll Bring to Our Team

Requirements:

+ Bachelor’s degree required; MBA or advanced degree strongly preferred.

+ 7+ years of experience in marketing, customer development, or sales—preferably within CPG, appliances, or retail/manufacturer environments.

+ Demonstrated success in managing retail marketing programs with measurable business outcomes.

+ Deep understanding of digital marketing, merchandising, and point-of-sale strategies.

+ Excellent stakeholder management and project leadership skills.

+ Strong analytical mindset with comfort in data interpretation, reporting, and financial modeling.

+ Willingness to travel up to 35% for customer meetings, industry events, and strategic planning sessions.

\#LI-DL1

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

_If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail_ _to [email protected]_