• Sr. Manager- Global Marketing (Urban Decay)

    L'Oreal USA (El Segundo, CA)


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    Sr. Manager- Global Marketing (Urban Decay)

     

    El Segundo, CA

     

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    El Segundo, CA

     

    Digital

     

    Full - Time

     

    11-May-2025

     

    POSITION TITLE: Sr. Manager- Global Marketing

     

    BRAND : Urban Decay

     

    The Global Marketing Sr. Manager will be responsible for driving the 360 launch plan strategy, the creative/product execution together with the activation & content development. S/he will help manage the development of the marketing panier as well as category growth worldwide. S/he will lead the liaison between all cross-functional teams.

    MAIN ACCOUNTABILITIES

    + Define the short and long-term global marketing strategy for the respective category

    + Develop innovative and out-of-the box product concepts

    + Identify portfolio gaps through market analysis, trend identification and consumer insights

    + Work closely with Product Development to drive product, benefits, vision and overall message based on market-relevant insights: global forecast, value analysis, brand profitability, development costs, etc.

    + Integrate strategic countries in the development process to build strong marketing plan according to international markets (competition, distribution, consumers)

    + Develop a strong 360 launch strategy for each product – own the consumer journey

    + Create an integrated, engaging and consumer-centric brand/product experience by taking a lead on conversion-driven content and digital first marketing mix

    + Develop creative content & communication strategies for the makeup portfolio (brand content, creator-led content, online & offline) consistent with the brand’s sense of purpose

    + Accompany the wider 360 teams in preparation of meetings

    + Responsible for product and content development timelines and senior management approvals to ensure on time delivery

    + Lead marketing presentations to senior management and international markets

    + Continue to grow core franchises; Identify key marketing opportunities to creatively drive brand awareness with maximum impact

    + Manage, train and develop team members

    REQUIREMENTS

    + Knowledge of global marketing and product development

    + Knowledge of international markets preferred

    + Highly creative

    + Out-of-the box thinker and able to produce innovative ideas

    + Strong pulse for trends

    + Excellent communication, presentation and concept-writing skills

    + Strong business acumen and understanding of beauty and color cosmetics as well as the Gen Z consumer

    + Deep understanding of the consumer journey and 360 activations

    + Digital understanding in relation to concepts/products/execution

    + Entrepreneurial spirit, attention to detail, customer-first mindset

    + Proven ability to multi-task and manage complexity

    + Ability to work in a fast-paced environment and against tight deadlines

    + Ability to interact effectively and professionally with cross-functional departments

    + Proficient in Microsoft Excel, Word and PowerPoint to demonstrate ideas, concepts and market findings (pie chart/bar graphs/etc.)

    KNOWLEDGE, SKILLS AND EXPERIENCE

    + Bachelor’s degree in Marketing or a related field preferred

    + Minimum of 5 years’ experience in the beauty industry, specifically in color marketing/development

    + Digital/360 experience

     

    Salary Range: 107k-150k base + bonus