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Position Number: 000354

Department: University Communications (Adm)

Employment Type: Time Limited - Full-time

Months Per Year: 12

Essential Duties and Responsibilities:

The Digital Strategist will serve as the lead content partner for academics.charlotte.edu, supporting colleges and departments in planning, organizing, and optimizing academic web content. This role requires a strong understanding of how structured content functions across enterprise CMS platforms, guiding units through content migration, user experience improvements, and consistent digital storytelling.

+ Serve as the lead content partner for academics.charlotte.edu, helping colleges and departments plan, organize, and maintain clear, consistent academic web content.

+ Guide academic units through content migration, structured content updates, and digital storytelling that supports prospective student engagement.

+ Define site goals and map academic content to user journeys, ensuring alignment with UNC Charlotte’s brand voice, accessibility standards, and centralized information architecture.

+ Apply UX best practices, user behavior data, and feedback from design and development teams to improve content clarity and site usability.

+ Play a key role in UNC Charlotte’s multi-phase website redesign, supporting stakeholder transitions, phased content rollouts, and long-term governance for academic web properties.

Minimum Experience / Education:

Required Minimum Qualifications:

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

University Preferred Qualifications:

Graduation from a four-year college or university with a major in a closely related field and two years of experience that provides the knowledge, skills, and abilities needed in the area of assignment; or an equivalent combination of training and experience.

Preferred Education Skills and Experience:

+ Bachelor’s degree in communications, digital media, UX, information science, or a related field

+ 3+ years of experience managing content in WordPress, Drupal, or other enterprise-level CMS platforms

+ Familiarity with CMS workflows, custom templates, and basic HTML / CSS

+ Strong understanding of UX principles, accessibility standards ( WCAG ), and mobile-first design

+ Ability to communicate effectively with both technical and non-technical stakeholders

+ Experience managing web projects and collaborating with cross-functional teams

+ Experience in higher education, nonprofit, or large organizational settings

+ Familiarity with web governance models and centralized digital frameworks

+ Experience with tools like Google Analytics, Siteimprove, and Google Tag Manager

+ Ability to work in an agile, fast-paced environment with multiple stakeholders and competing priorities

+ A strong, collaborative, and communicative work style.

+ Experience using Monday.com or other project management software is preferred.

+ Experience using Google Analytics/GA4. GTM and Google Search Console are a plus.

+ Experience with Adobe Creative Cloud.