• Digital Marketing and Website Strategist

    Hills Bank (Hills, IA)


    131 Main St, Hills, IA 52235, USA | Full Time

     

    SCHEDULE: Full-time; Monday through Friday (8:00 am- 4:30 pm) Average of 40 hours a week.

     

    BENEFITS: Our employees are our most valuable assets, so we invest in them with a comprehensive and competitive benefits package. Our philosophy of taking care of the customer extends to taking care of our employees so that they, in turn, can take good care of themselves and their families. Join Hills Bank and let us surprise you with even more perks!

    SCOPE:

    The Digital Marketing and Website Strategist position is responsible for planning and executing web, SEO/SEM, display advertising, email, and social media marketing campaigns targeted at new customer acquisition, organic referrals, retention, and engagement.

    ACCOUNTABILITIES:

    + Lead strategy development, optimization and tracking of digital marketing channels including content, display, mobile, SEO/SEM, email, social media, and video

    + Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

    + Develop and execute email strategies that educate and drive adoption of bank services and promote bank community engagement.

    + Develop and execute social media strategies by creating engaging campaigns, optimizing sites, and moderating user-generated content

    + Oversee the strategy, design and maintenance of the company website architecture, landing pages, content, linking and other factors to improve the user experience and SEO

    + Perform keyword research including discovery and expansion of keyword opportunities

    + Research and analyze competitor advertising links

    + Manage the expense and budget of campaigns, and estimate monthly costs

    + Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

    + Stay abreast of changing trends in digital marketing

    Other Duties:

    + As part of the overall team of bank employees, this position may be requested to assist in the support of other bank activities.

    EDUCATION AND SPECIAL REQUIREMENTS:

    + Bachelor's degree (B.A.) from a four-year college or university, preferably in the field of digital marketing, content marketing, advertising or other similar field, or equivalent experience.

    + Minimum of 2-4 years of experience performing similar functions

    + Technology aptitude – CRM systems, Marketing Automation Platforms, Social Media Channels and Website Platforms.

    + Understanding of SEO and content marketing

    + Understanding of customer data analytics and reporting

    + Proficient in HTML, Google Analytics, and Search Engine Optimization (SEO)

    + Working knowledge of Microsoft Word, Excel, PowerPoint, and Adobe InDesign, PhotoShop and web content management software.

    EQUAL OPPORTUNITY EMPLOYER