• Chief Operating Officer (COO), Ad-tech

    Pixalate, Inc. (New York, NY)


    Chief Operating Officer (COO), ad-tech, NY

     

    The COO will serve as a key member of our executive team, responsible for overseeing and optimizing our Sales, Customer Success, and Marketing functions. This role requires a unique blend of technical acumen in ad technology, operational expertise, and leadership skills to drive sustainable growth and operational efficiency.

    Key Responsibilities Operational Leadership

    + Lead and optimize Sales, Customer Success, and Marketing operations to achieve aggressive growth targets

    + Develop and execute comprehensive go-to-market strategies aligned with company objectives

    + Establish and maintain operational frameworks, processes, and metrics across revenue-generating functions

    + Drive cross-functional collaboration and alignment between technical and commercial teams

    Sales & Revenue Operations

    + Oversee sales strategy, pipeline management, and revenue forecasting

    + Implement scalable sales processes and systems to support rapid growth

    + Optimize sales team structure, compensation plans, and performance management

    + Drive strategic partnerships and channel development initiatives

    Customer Success & Retention

    + Build and scale customer success programs to maximize retention and expansion

    + Develop customer health scoring and risk management frameworks

    + Oversee post-sale customer journey optimization and value realization programs

    + Establish customer feedback loops and product development alignment

    Marketing & Growth

    + Lead demand generation, brand positioning, and marketing strategy

    + Oversee digital marketing campaigns and performance optimization

    + Drive product marketing initiatives and competitive positioning

    + Manage marketing technology stack and attribution modeling

    Strategic Planning & Execution

    + Partner with the CEO and executive team on strategic planning and business development

    + Lead operational planning, budgeting, and resource allocation processes

    + Drive data-driven decision making through analytics and performance monitoring

    + Identify and execute strategic initiatives for market expansion and operational efficiency

    Required Qualifications Experience & Leadership

    + 10+ years of progressive leadership experience in technology companies

    + 5+ years in C-level or VP-level roles overseeing multiple operational functions

    + Proven track record of scaling organizations from startup to growth stage

    + Experience managing teams of 50+ across multiple disciplines

    Technical Background

    + Computer Science degree or equivalent technical background

    + Deep understanding of ad technology ecosystem (DSPs, SSPs, DMPs, programmatic advertising)

    + Experience with marketing technology, CRM systems, and revenue operations tools

    + Strong analytical skills and experience with data-driven decision making

    Functional Expertise

    + Demonstrated success in building and scaling Sales, Customer Success, and Marketing functions

    + Experience with B2B SaaS business models and recurring revenue metrics

    + Strong understanding of customer lifecycle management and retention strategies

    + Proven ability to optimize conversion funnels and revenue operations

    Leadership & Communication

    + Exceptional leadership and team-building capabilities

    + Outstanding communication and presentation skills

    + Ability to work effectively with technical and non-technical stakeholders

    + Experience in high-growth, fast-paced environments

    Preferred Qualifications

    + MBA or advanced degree in a relevant field

    + Experience in programmatic advertising, ad serving, or marketing automation platforms

    + Background in venture capital or private equity-backed companies

    + International business development experience

    + Previous experience as COO, CRO, or CMO in ad tech or related industry

    What We Offer

    + Competitive base salary and equity package

    + Comprehensive benefits including health, dental, and vision insurance

    + Flexible work arrangements and professional development opportunities

    + Opportunity to shape the future of a high-growth technology company

    + Collaborative culture with exceptional team members and cutting-edge technology

     

    Reporting Structure

     

    This role reports directly to the CEO and will manage department heads for Sales, Customer Success, and Marketing, with indirect oversight of 75-100 team members across these functions.

     

    Pixalate offers the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Apps, and Websites.

    Our platform has been used to unearth multiple high-profile criminal and illegal surveillance cases, including:

    + Gizmodo: An iCloud Feature Is Enabling a $65 Million Scam, New Research Says (https://gizmodo.com/apple-icloud-private-relay-ad-fraud-scam-research-1849803510)

    + Adweek: A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV (https://www.adweek.com/programmatic/pixalate-ad-fraud-scheme-roku-murkiness-ctv/)

    + Washington Post: Your kids’ apps are spying on them (https://www.washingtonpost.com/technology/2022/06/09/apps-kids-privacy/)

    + Pro Publica: Porn, Piracy, Fraud: What Lurks Inside Google’s Black Box Ad Empire (https://www.propublica.org/article/google-display-ads-piracy-porn-fraud)

    + ABC7 News: The State of Children's Privacy Online (https://www.youtube.com/watch?v=qhFAxvs-mBY)

    + NBC News: How many apps are tracking your children (https://www.pixalate.com/blog/jalal-nasir-nbc-12news-apps-tracking-child)

     

    Our team of lawyers, data scientists, engineers, economists, and researchers spans globally with presence in California, New York, Washington, DC, London, and Singapore.

     

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