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The Senior Director, Gene Therapy Brand Lead will be responsible for developing and driving comprehensive marketing strategies to promote our gene therapy product. This role involves leading brand management efforts and engaging healthcare professionals (HCPs) to drive awareness and adoption of our therapy. Reporting to the franchise marketing head of the Cardio-metabolic and Rare Disease Business Unit, this headquarters-based position will develop and implement brand strategies that align with company goals and target the unique needs of the hearing loss community.

Candidates should understand the gene therapy market with the ability to effectively manage the commercial marketing team and provide oversight to the commercial field force (i.e., Consumer Marketing Lead, Key Accounts Leads, and Account Specialists). This requires the ability to demonstrate leadership in working with other members of the Regeneron account team; experience in developing, monitoring and completing account plans; and working with cross-functional partners in a collaborative and productive manner.

A typical day may include the following:

+ Lead brand planning team and facilitate quarterly business / brand reviews to evaluate key performance indicators and evaluate critical success factors

+ Define go-to-market strategies, evaluate competitive positioning, and drive launch planning activities

+ Conduct market research and analyze data to support marketing strategies

+ Develop content for HCP-focused educational materials and presentations

+ Coordinate with external agencies for campaign development and execution

+ Attend industry conferences and networking events to promote the brand and establish connections

+ Provide oversight and collaborate with scientific marketer

+ Ensures cross-functional communication, alignment, and collaboration with Field Sales, Field Medical, Access and Reimbursement, Marketing, Legal, and Compliance

The role may be for you if:

+ Proven track record with developing and implementing brand strategies that align with company goals and target the unique needs of the hearing loss community

+ Extensive experience in developing go-to-market strategies, competitive positioning, and launch readiness

+ Robust experience with leading the creation of marketing materials and campaigns targeted at healthcare professionals

+ Prioritize cohesive messaging and strategic alignment through collaboration with cross-functional teams including R&D, clinical development, medical affairs, trade and distribution, pricing and contracting, market access and reimbursement, and regulatory teams

+ Proactively monitor market trends and competitor activities to inform marketing strategies

+ Creative / innovative problem solver with a thorough knowledge of the legal / regulatory environment and requirements with engagement

+ Strong organization/ coordination capabilities and excellent written and oral communication skills

+ Analytical mentality with the ability to analyze and report on the effectiveness of marketing initiatives and adjust as needed

To be considered for this role, you must have 15 years of pharmaceutical experience with a strong understanding of gene therapy and rare disease markets. We expect you should bring knowledge of the payer environment and challenges within National/Regional payer markets including government programs, managed health care and evolving health care systems.

Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.

For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.

Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.

Salary Range (annually)

$212,900.00 - $354,800.00