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About this role:

Wells Fargo is seeking a Senior Marketing Consultant – Email Channel in the Channel Strategy and Revenue Optimization group. This role does not execute email campaigns. Rather, the team establishes guidelines for proper channel use, monitors channel usage and collaborates with Marketing, Design and Targeting teams to improve campaign performance while maintaining overall channel health. This role is based in Charlotte, NC and requires three days per week in-office.

Responsibilities Include:

+ Assist with Email Channel strategy and governance to maximize the impact of the email channel as an enterprise asset

+ Enhance, gain alignment on, and implement data-driven channel strategies including channel rules, exclusion/inclusion logic and contact frequency

+ Contribute to cross-LOB email campaign monitoring and prioritization through historical and scenario analysis

+ Be part of Stakeholder Governance Forums and participate in Marketing Leadership Council Forums to socialize roadmaps, project updates, and channel performance insights and recommendations

+ Contribute to the development of an email learning agenda and roadmap to continuously improve channel performance and partner with the operations and technology teams to launch programs

+ Partner with the analytics team to identify the key drivers of the customer behavior, engagement, and identify actionable insights from customer data to continually improve the channel efficacy

+ Define, track, and optimize channel, product, and consumer engagement Key Point Indicators (KPIs) to deliver marketing impact in connection to business strategy and goals across open rates, unsubscribes, spam reports, Clickthrough Rates (CTRs), conversion rates, customer engagement, and channel health

+ Advance email channel effectiveness via the deployment of new capabilities for targeting, personalization, customer experience, and measurement/analytics

+ Contribute to planning, requirements, and expert consultation for new capabilities, experiences, and methodologies

+ Advocate and assist in the adoption of new capabilities via pilots and roll outs with multi-disciplinary teams

+ Provide thoughtful leadership to marketing and non-marketing stakeholders and champion marketing segmentation, customer centricity, enterprise governance, and analytical solutions as the underpinning of successful marketing

+ Collaborate with Analytic partners to measure impacts of new capabilities and experiences on customer and business outcomes and identify areas of optimization

+ Support change management initiatives to socialize and train marketers on new requirements and processes related to email channel capabilities enhancements

• **Required Qualifications, US:**

+ 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

+ 2 + years of Salesforce Marketing Cloud (specifically SFMC) experience building stand-alone campaigns and journeys.

+ Excellent written and verbal communication skills.

+ Ability to translate complex concepts into simplified solutions in an understandable manner to multiple stakeholders, including senior leaders

+ Ability to achieve objectives requiring a high-level of cooperation from cross-functional partners on other teams

+ Ability to lead without authority and influence others to improve channel effectiveness

+ Ability to identify and evaluate trends, isolate root cause, and provide swift/thorough resolution

+ Intermediate Microsoft Excel skills

+ Experience in a regulated industry, such as financial, healthcare, or insurance

+ Experience creating pivot tables and performing data analysis in Excel

+ Intermediate Microsoft PowerPoint skills (experience creating PowerPoint presentations)

Job Expectations:

+ Ability to travel up to 5% of the time.

+ This position is not eligible for Visa sponsorship.

+ Relocation is not available for this position

+ Must be able to work a hybrid schedule

+ Must reside within a commutable distance from the posted location

Posting End Date:

3 Jun 2025

_*Job posting may come down early due to volume of applicants._

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo (https://www.wellsfargojobs.com/en/diversity/disability-inclusion/) .

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy (https://www.wellsfargojobs.com/en/wells-fargo-drug-and-alcohol-policy) to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.

**Req Number:** R-458839