"Alerted.org

Position Summary...

What you'll do...

Job Description

​

Provides overall direction by analyzing business objectives and customer needs; developing, communicating, building support for, and implementing business strategies, plans, and practices; analyzing costs and forecasts and incorporating them into business plans; determining and supporting resource requirements; evaluating operational processes; measuring outcomes to ensure desired results; identifying and capitalizing on improvement opportunities; promoting a customer environment; and demonstrating adaptability and sponsoring continuous learning.

Builds and leads a team to execute on business area or category objectives. Ensures associates are receiving learning and development opportunities (e.g. training, mentoring) for the good of the associate and Walmart. Coaches team members and provides feedback to enhance skills, knowledge, and work performance. Conducts performance and career development conversations. Mentors less experienced associates and managers.

Cultivates an environment where associates respect and adhere to company standards of integrity and ethics by integrating these values into all programs and practices; developing consequences for violations or non-compliance; and supporting the Open Door Policy.

Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals by sponsoring and leading key community outreach and involvement initiatives; engaging key stakeholders in the development, execution, and evaluation of appropriate business plans and initiatives; and supporting associate efforts in these areas.

Directs CRM digital advocacy strategy by developing vision for internal and external advocacy of CRM digital platforms; monitoring and managing responses to websites and blogs critical of Walmart, company leadership, and policies; directing recruitment, training, and engagement of third-party responders; forecasting and reporting website metrics specific to CRM (for example, traffic, engagement, conversion); developing strategic communications and messaging to mitigate damage to company's reputation; and developing rapid response, outreach, and third-party validation plans for crisis communications events.

Key Responsibilities

+ **Strategic Leadership:** Develop and execute the overall CRM strategy to enhance customer engagement, retention, and lifetime value.

+ **Adobe Marketo Expertise:** Utilize Adobe Marketo to design, implement, and optimize marketing automation campaigns.

+ **Customer Journey Mapping:** Analyze and map the customer journey to identify opportunities for enhancing customer experiences and engagement.

+ **Data-Driven Decision Making:** Leverage data analytics to inform CRM strategies and measure the effectiveness of campaigns.

+ **Cross-Functional Collaboration:** Work closely with marketing, sales, strategy and product teams to ensure a cohesive and integrated approach to customer relationship management.

+ **Team Leadership:** Lead, mentor, and develop a high-performing CRM team, fostering a culture of continuous improvement and innovation.

+ **Customer Insights:** Gather and analyze customer feedback and insights to inform CRM initiatives and improve customer satisfaction.

+ **Technology Management:** Stay up-to-date with the latest CRM technologies and trends, ensuring the organization remains at the forefront of customer relationship management practices.

Qualifications

+ **Education** : Bachelor’s degree in Marketing, Business, or a related field. Master’s degree preferred.

+ **Experience** : Minimum of 8-10 years of experience in CRM, with a focus on Adobe Marketo and customer journey mapping.

+ **Technical Skills** : Proficient in Adobe Marketo and other CRM tools. Strong analytical skills with the ability to interpret data and make data-driven decisions.

+ **Leadership Skills** : Proven track record of leading and developing high-performing teams.

+ **Communication Skills** : Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and effectively.

+ **Customer-Centric Mindset** : Strong understanding of customer behavior and a passion for enhancing customer experiences.

Live our Values:** **Culture Champion: Models the Walmart values to foster our culture; holds oneself and others accountable; and supports Walmart's commitment to communities, corporate social responsibility, and sustainability; maintains and promotes the highest standards of integrity, ethics and compliance.

Live our Values:** **Servant Leadership: Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent.

Embrace Change:** **Curiosity & Courage: Demonstrates curiosity and a growth mindset; fosters an environment that supports learning, innovation, and intelligent risk-taking; and exhibits resilience in the face of setbacks.

Embrace Change:** **Digital Transformation & Change: Drives continuous improvements, supervises the adoption of new technology, and supports digital disruption in line with Walmart's business model.

Deliver for the Customer:** **Customer Focus: Delivers expected business results while putting the customer first and consistently applying an omni-merchant mindset and the EDLP and EDLC business models to all plans and initiatives.

Deliver for the Customer:** **Strategic Thinking: Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and implementing strategies.

Focus on our Associates:** **Collaboration & Influence: Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates with energy and positivity to motivate, influence, and inspire commitment and action.

Focus on our Associates:** **Talent Management: Creates a discipline and focus around developing talent, builds the talent pipeline, fosters an environment allowing everyone to bring their best selves to work, empowers associates and partners to act in the best interest of the customer and company, and regularly recognizes others' contributions and accomplishments.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

‎

‎

‎

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

‎

For information about PTO, see https://one.walmart.com/notices .

‎

‎

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

‎

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

‎

For information about benefits and eligibility, see One.Walmart (https://bit.ly/3iOOb1J) .

‎

The annual salary range for this position is $110,000.00-$220,000.00

‎

Additional compensation includes annual or quarterly performance bonuses.

‎

Additional compensation for certain positions may also include:

‎

‎

- Stock

‎

‎

Minimum Qualifications...

_Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications._

Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing

or related field.

3 years' supervisory experience

Preferred Qualifications...

_Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications._

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location...

702 Sw 8Th St, Bentonville, AR 72716, United States of America

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.