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Job Description

_This role is categorized as_ **_HYBRID_** _. This means the successful candidate is expected to report to GM - 7000 Warren Building three times per week, at minimum. This job may be eligible for relocation benefits._

As an assistant manager in the Lifecycle engagement team, **the Chevrolet Brand** **Customer** **Relationship Marketing Assistant Manager** will interface as the lead for lifecycle marketing communication strategy and planning dedicated to the Chevrolet Sales, Service and Marketing Organization. This candidate will own Chevrolet customer communications creative process and execution to ensure alignment with the business objectives of Chevrolet product marketing and sales.

As part of the Lifecycle marketing team, the focus will be on the performance of every customer interaction with clear measurable KPIs of success and learning opportunities. A successful candidate will have a passion for customer engagement, experience in cross-channel, outcome-based marketing, and an innovative spirit aimed at testing, learning and optimization. They will be able to own current project deliverables while balancing a futuristic outlook for improvement opportunities to reach Chevrolet customers on their buying and ownership journey. Core lifecycle strategies include customer acquisition, vehicle launch and owner engagement, with channel implementation across email, direct mail, SMS, in-app, in-vehicle, and 1:1 paid media.

This candidate should be able to use research, best practices, user behavior, customer insights to inform decisions and recommendations.

The ideal candidate will interact with the following to ensure deliverables and support strategic facilitating discussions and driving growth plans:

+ Customer Engagement Team

+ Sales

+ Media

+ Website

+ Advertising/Marketing/Product

+ Growth Marketing Teams(Accessories, My Rewards/GM Card, Customer Care and Aftersales, Globalcontent Studio, etc)

+ Sales Ops (Retail events and Incentives)

+ Events and Promotions

+ Digital Retail Platform Team

The ideal candidate will focus on the follow areas:

+ Manage Chevrolet owner, hand raiser, former owner and conquest communications by:

+ Initiating and overseeing execution of communications to fulfill Chevrolet’s conquest/retention/sales objectives.

+ Development of consumer-centric 1:1 campaigns with tailored strategies for effective creative personalization and audiencetargetingbased on insights and learnings.

+ Champion Chevrolet materials to ensure that each piece is on target with the right message, right timing and right place across all communicationcreative (Customer Engagement, Retail, Owner Growth, Customer Sales Service Retention, etc.)

+ Oversee the review of all creative, present creative materials to adjacencies and partners to solicit all feedback - receive, interpret and provide consolidated feedback to the agency

+ Strong story-telling and presentation skills to effectively showcase data-driven, customer centric strategy and creative focus to leadership and other partners

+ Work across GM teams and channels to develop communicationplans that focus on all phases ofthe vehicle journey (welcome, engage, reignite,retain, conquest) and ensure consistentmessaging throughout thehandraiser and owner experience.

+ Present recommendations and program results to the Chevrolet teams and leadership.

+ Provide recommendations and coordinate with media and owned channels to develop aunified customer journey for defined target audiences and cohort segments.

+ Accountable to achieve High Value Behavior (HVBs) and sales targets.

Additional Job Description

Role Qualifications:

+ Bachelor's required; Master’s preferred

+ 5+ years of experience managing Customer Lifecycle Management /Customer RelationshipManagement including creative and audience management.

+ High level of interpersonal skills to work effectively with others, motivate co-workers, and elicit work output

+ Flexibility to quickly modify strategy and execution to accommodate changing needs of thebusiness

+ Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities

+ Extremely high level of analytical and problem-solving skills

+ Ability to work well in a complex team environment

+ Highly developed oral and written communications skills

+ Ability to strategic think and execute, as well as organize and plan effectively

+ Understanding of CRM’s role towards accomplishingoverall business priorities

GM** **DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

+ \#LI-MO1

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