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Description

North America Stores Marketing helps customers discover and engage with new, popular and relevant products across categories. We do this by combining technology, science, innovation, marketing and creativity to build new customer-facing features and experiences alongside advanced tools for marketers.

As part of North America Stores Marketing, Amazon Handmade is a gated, 3P-only program that requires all sellers to apply and receive approval to list in our store. Our Handmade criteria is defined as items that are handmade, hand-designed, hand-altered, repurposed, or upcycled. Our Handmade vision is to be the favorite place to buy and sell unique, special products – creating meaningful shopping experiences backed by the trust and convenience of Amazon.

We are seeking a motivated and dynamic Product Marketing Manager to join the Handmade team. In this role, you will own the end-to-end seller communications with our community of thousands of Handmade sellers. You will develop and execute strategies that educate, engage, and support Handmade sellers, across multiple channels and touch points. You will work collaboratively with various stakeholders across Amazon including Seller Support teams to deliver bar-raising seller experiences.

Key job responsibilities

- Develop and execute the annual communications strategy for Handmade sellers, including the calendar, content/messaging, and measurement plan to assess effectiveness and engagement

- Manage four key communications channels: Handmade Hub on Seller Central, Seller Forums, Newsletters, and Seller Webinars/Live Events

- Partner with Handmade team members and stakeholders to develop clear, actionable seller guidance

- Ensure consistency of voice, messaging, and seller experience across all touchpoints

- Lead special communication initiatives for major program launches, strategic initiatives, and updates

- Drive continuous improvement based on seller feedback and performance metrics

Basic Qualifications

- 2+ years of professional non-internship marketing experience

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience using data and metrics to measure impact and determine improvements

- Experience with onsite marketing, lifecycle marketing and digital advertising

- Bachelor's degree

Preferred Qualifications

- Knowledge of HTML, XML, and Excel

- Experience leading cross-functional teams to establish strong partnerships with demonstrable results

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $58,500/year in our lowest geographic market up to $125,100/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.