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Medical

Dental

Vision

Retirement planning

Stock Purchase Plan

Responsibilities:

Implement and execute marketing efforts for customer retention programs, collaborating cross-functionally with various teams (e.g., digital marketing, brand, creative, and e-commerce).

Manage the daily operations of the customer relationship management (CRM) program, including the marketing calendar, promotional planning, performance measurement/analytics, and creative approvals.

Foster strong consumer relationships by developing CRM activations that drive incremental sales, increase retention, boost engagement, and enhance loyalty.

Develop processes for managing offer distribution, promotions, and customer touchpoints across different customer segments.

Analyze and report on campaign results, identifying new opportunities to support the overall CRM roadmap.

Work with CRM managers to develop and execute retention strategies and cross-channel customer acquisition campaigns to meet growth objectives.

Build and execute offer testing plans across various CRM tactics.

Pilot new programs while minimizing operational and financial impact.

Develop a thorough understanding of company policies, procedures, and safety rules.

Duties may evolve, and other tasks may be assigned as needed.

Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field.

Work Experience:

2-4 years of experience in database marketing or customer relationship management (CRM), preferably within a consumer-facing industry.

Proven track record of developing and managing CRM programs.

Experience working with a Customer Data Platform (CDP) or data warehouse, including building and automating customer audiences.

Experience with Email Service Provider (ESP) platforms.

Skills:

Excellent project management skills, with the ability to align efforts and coordinate initiatives across multiple departments (e.g., digital marketing, brand, creative, e-commerce).

Very strong organizational, time management, problem-solving, and interpersonal skills.

Proficient understanding of marketing analytics (e.g., web analytics platforms and business intelligence tools) to analyze campaign results and identify new opportunities.

Ability to develop and execute offer testing plans across various CRM tactics.

Capable of piloting new programs while effectively minimizing operational and financial impact.

Strong communication skills for coordinating with various teams and stakeholders.

Ability to contribute to and understand the overall CRM roadmap and growth goals.

Detail-oriented for managing daily CRM operations, including marketing calendars, promotional planning, measurement, and creative approvals.

A proactive approach to developing CRM activations that drive incremental sales, increase retention, boost engagement, and enhance loyalty.

JOBID: 1091529 #LI-CELLA#LI-KD1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.