• CRM Strategy Manager

    Cella Inc (Katy, TX)


     

    Medical

     

    Dental

     

    Vision

     

    Retirement planning

     

    Stock Purchase Plan

    Responsibilities:

    Develop and implement strategies for personalized customer communications across owned channels, leveraging segmentation and predictive modeling to enhance engagement and relevance.

     

    Lead and manage the current and future portfolio of customer-focused initiatives in alignment with the overarching customer roadmap.

     

    Drive cross-functional collaboration to ensure the successful advancement of customer strategies and objectives.

     

    Oversee the implementation of effective strategies from agile project teams.

     

    Create and manage updates for customer engagement programs, including performance tracking and regular business reviews.

     

    Lead all phases of customer relationship management (CRM) engagements, from goal setting and campaign planning to launch strategy and ongoing optimization.

     

    Continuously measure, monitor, evaluate, and refine one-to-one/CRM programs to maximize incremental revenue and profit.

     

    Adhere to all company policies, procedures, and safety guidelines.

     

    Responsibilities may evolve, and other tasks may be assigned as needed.

    Qualifications:

    Bachelor's degree in Marketing, Communications, Business, or a related field.

    Work Experience:

    5+ years of experience in customer relationship management (CRM), marketing strategy, or loyalty programs.

     

    3-5 years of experience managing large-scale and intricate retention marketing campaigns across owned channels (e.g., email, SMS/MMS, mobile app notifications, direct mail).

     

    Proven experience in developing advanced CRM strategies, building multi-channel customer experiences and journeys, and devising content and solutions tailored to address customer opportunities.

     

    Demonstrated ability to analyze data and derive actionable insights that translate into effective customer strategies.

     

    Experience managing complex projects from initial concept to successful completion.

     

    Experience in people management, with a track record of developing and leading strong and effective teams.

     

    Experience in a consumer-facing industry is a plus.

    Skills:

    A strategic thinker, leader, and problem-solver with a demonstrated ability to design, plan, execute, and deliver results for complex, cross-functional projects.

    A proven track record of building and sustaining relationships across all functions and levels within an organization to ensure seamless partnership and execution.

     

    Ability to delve into granular details while maintaining a high-level strategic perspective of organizational goals.

     

    Experience collaborating and communicating effectively with senior leadership; executive presentation skills are essential.

     

    Exceptional analytical and problem-solving skills.

     

    Strong organizational skills with the ability to manage multiple projects under tight deadline constraints.

     

    Intellectual curiosity and the ability to navigate ambiguity and complexity.

     

    Ability to maintain a high level of autonomy.

     

    Excellent verbal and written communication skills; able to simplify complex topics for both business and technical audiences; comfortable presenting and communicating to diverse audiences in formal and informal settings.

     

    Strong leadership and team development skills.

     

    Ability to effectively lead a team and prioritize workload in a high-energy and collaborative environment.

     

    JOBID: 1091521 #LI-CELLA#LI-KD1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.