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Requisition ID: 424052

Work Area: Marketing

Expected Travel: 0%

Career Status: Professional

Employment Type: Regular Full Time

Career Level: T3-1

Additional Locations:

Original Posting Date: 05/27/2025

Job Title: Marketing Execution Senior Specialist

Work Model: Hybrid Work Model

Purpose and Objective:

SAP America, Inc. seeks a Marketing Execution Senior Specialist at our Newtown Square, PA location to lead strategic editorial planning, content development, execution, and testing/optimization for key aspects of SAP's social media content strategy.

Expectations and Tasks:

Collaborate with program/product owners to plan and source content. Create visual media and copy to publish at SAP brand social media channels. Actively monitor audience engagement across SAP brand social media channels and identify and route risks or crises that may impact the SAP brand. Support relationship building with key customers and social influencers. Plan, build, and execute editorial plans. Monitor, test, and optimize content to deliver maximum results for SAP, including meeting and exceeding key performance indicators such as follower growth, engagement, reach, and referral traffic. Partner with design, and brand teams to build a framework of best practices to provide visual and tone consistency across SAP's social portfolio to increase brand recognition and amplify content performance. Identify, evaluate, and recommend trends and new digital opportunities to expand reach to new audiences. Develop training and enablement materials and distribute across teams.

Education and Occupational Experience:

Bachelor's degree or foreign equivalent in Marketing, Communications, Business Administration or a related field of study and two (2) years of experience in the job offered or related occupation. Alternatively, four (4) years of experience in the job offered or related occupation.

Qualifications/Skills and Competencies Experience:

Experience must involve two (2) years in the following:

+ Manage social media channels for B2B large enterprise;

+ Professional graphic design and video editing utilizing software including Photoshop, Premiere, Figma, or Camtasia;

+ Utilize Sprinklr to plan, build, and execute editorial plans;

+ Development of training and enablement materials; and

+ Monitor trends and digital opportunities to expand brand reach.

Travel: N/A.

This position is eligible for the Employee Referral Program subject to the eligibility criteria outlined in the SAP Internal Employee Referral Policy .

Internal use only: reference code lhrs4262

SAP:SAIL

EX:OUT

SAP'S DIVERSITY COMMITMENT

To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: [email protected] or [email protected] , APJ: [email protected] , EMEA: [email protected] ). Requests for reasonable accommodation will be considered on a case-by-case basis.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

Additional Locations: