"Alerted.org

Description

We are seeking a highly motivated and dynamic Coordinator, PR/Influencer Marketing for Jo Malone London and Aramis North America. As a key member of the marketing team, you will help execute high-impact campaigns, support cross-functional initiatives, and manage day-to-day PR and Influencer Marketing operations to drive brand success. The ideal candidate will have prior experience working in-house or at an agency in the beauty industry and a passion for delivering exceptional results.

Key Responsibilities:

Media and Public Relations

Assist in executing impactful, strategic communication and launch plans that are aligned with overall business objectives

Develop and manage editorial and product launch calendar in tandem with the 360 Marketing Calendar to generate editorial coverage for the brand across all forms of media

Manage and organize PR materials including press releases, media alerts, pitches and other relevant items and adapt from the Global brand for regional use

Oversee and manage evergreen product mailings for editors and influencers

Maintain US press list on a consistent basis, keeping it up to date

Support team in event planning and execution logistics

Influencer Marketing

Identify and cultivate relationships with brand-right influencers with a focus on beauty/fashion/lifestyle/home, celebrities, athletes across all platforms with a focus on TikTok and Instagram to build brand relevance and drive awareness and engagement

Assist in the development on strategic influencer programs including but not limited to organic seeding and gifting, product mailers and paid partnerships

Work alongside Director and external agencies on the execution of programs including talent identification, content briefs and campaign tracking via Tribe to maximize EMV

Partner with 360 Marketing and relevant cross-functional teams on specific paid social programs to leverage influencer content across paid media

Analyze content performance for future programs ensuring alignment with brand KPIs and evolving trends

Internal Operations & Communications

Work with Director to develop reports on campaign results

Manage reporting tools and PR dashboards to track brand KPIs on an ongoing basis

Manage product forecasts and orders for all launches, events, seeding and mailers, ensuring necessary inventory to support corresponding PR and influencer initiatives

Organize PR files, maintain PR sample inventory and manage product send outs

Finance

Track and maintain PR/Influencer Marketing budget

Liaise with internal Finance team for estimate and close

Lead vendor coordination including vendor set-up, PO creation and processing invoices in a timely fashion

Qualifications

+ BA/BS degree in Marketing, Communications, Public Relations, or a related field

+ 2+ years professional related marketing or communications experience such as public relations influencer marketing, digital/social media marketing with a passion for the beauty industry

+ Knowledge of digital social platforms (TikTok, Instagram, YouTube, etc.) and emerging trends

+ Basic understanding of the traditional and non-traditional media landscape

+ Understanding of monitoring tools like Tribe Dynamics and Launchmetrics

+ Team player with a positive, can-do attitude and ability to build and foster collaborative relationships both internally and externally

+ Desire to work autonomously in a fast-paced environment

+ Excellent computer and technical skills (Excel, PowerPoint) with an eye for detail and style

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].