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Budget Title: Senior Staff Assistant (SL-3)

Salary: $55,000 - $65,000 (commensurate with experience)

Binghamton University seeks a Digital Content Strategist. This position is the primary copywriter and content strategist on the University's web team within the Division of Communications and Marketing.

This role blends excellent planning, copywriting, storytelling, editing and web publishing skills with an understanding of user needs and University objectives to produce engaging, effective digital experiences.

Responsibilities:

+ Write, edit, and publish content - including marketing copy, people profiles (students, faculty, staff, alumni), academic program pages and more - for the University's public website and other online channels.

+ Design and manage architectures of websites within a content management system (CMS) providing counsel and expertise to a variety of collaborators.

+ Work with partners, project managers, designers and developers to develop and implement content strategies that contribute to an excellent user experience and meet project objectives.

+ Become an advanced editor in the University's CMS, capable of envisioning, building and updating all types of web pages using a combination of templates, modules, images, and other features.

+ Work with the Communication Managers to identify, produce, and surface strategic content across our websites and other online channels.

+ Regularly audit content and identify gaps or areas of opportunity for key sections of the site, then develop action plans to address them.

+ Ensure all content produced adheres to the University's online electronic information accessibility standards and best practices.

+ Develop SEO strategies based on strategic goals, research and best practices and apply them across our websites and other online channels.

+ Stay informed about the latest best practices, tools, and trends in web content strategy, SEO, AI applications, and other areas of digital content.

+ Help maintain website links and meta data.

+ Act as project coordinator and primary client contact for assigned projects.

+ Write and edit content for offline publications and projects as needed.

Job Requirements:

+ Bachelor's degree in English or related field

+ Three years of experience in writing for the web or other platforms, such as social media

+ Experience with search engine optimization (SEO), including a solid understanding of best practices and the ability to implement them in web content

+ Experience using a content management system (CMS) to produce and publish content.

+ Excellent writing, editing, proofreading, and grammar skills.

+ Ability to transform complex academic content into engaging content appropriate for various web audiences

+ Knowledge of developing for accessibility and experience with Web Content Accessibility Guidelines (WCAG) 2.0

+ Proficiency with the Adobe Creative Suite

+ Excellent interpersonal and team-building skills, with the ability to work both independently and as part of a team

Preferred:

+ Experience applying user experience (UX) principles, including designing user-centered content, optimizing usability, and collaborating with designers to create intuitive and engaging interfaces

+ Experience analyzing both quantitative and qualitative website metrics

+ Knowledge of HTML and CSS, along with the skills to format content and troubleshoot issues

Visa sponsorship is not available for this position

Additional Information:

Offers of employment may be contingent upon successful completion of a pre-employment background check and verification of degree(s) and credentials.

Binghamton University is a tobacco-free campus.

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at [email protected]

Payroll information can be found on our website https://www.binghamton.edu/offices/human-resources/payroll/

Cover letters may be addressed "To the Search Committee."

Postings active on the website, accept applications until closure.

For information on the Dual Career Program, please visit:

https://www.binghamton.edu/offices/human-resources/prospective/dual-career/index.html

Equal Opportunity/Affirmative Action Employer

The State University of New York is an Equal Opportunity/Affirmative Action Employer. It is the policy of Binghamton University to provide for and promote equal opportunity employment, compensation, and other terms and conditions of employment without discrimination on the basis of age, race, color, religion, disability, national origin, gender identity or expression, sexual orientation, veteran or military service member status, marital status, domestic violence victim status, genetic predisposition or carrier status, or arrest and/or criminal conviction record unless based upon a bona fide occupational qualification or other exception.

As required by Title IX and its implementing regulations Binghamton University does not discriminate on the basis of sex in the educational programs and activities which it operates. This requirement extends to employment and admission. Inquiries about sex discrimination may be directed to the University Title IX Coordinator or directly to the Office of Civil Rights (OCR). Contact information for the Title IX Coordinator and OCR, as well as the University's complete Non-Discrimination Notice may be found here (https://www.binghamton.edu/diversity-equity-inclusion/policies-and-procedures/title-ix-.html) .

Binghamton University is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact: Ada Robinson-Perez, ADA Coordinator email: [email protected] or 607-777-3660.