• Marketing Analyst

    Robert Half Office Team (Oakland, CA)


    Description

    We are looking for a Marketing Analyst to join our client's healthcare team in Oakland, California. In this role, you will contribute to the success of our marketing initiatives by utilizing your expertise in data analysis, campaign planning, and digital media strategies. This is a Long-term Contract position where you will collaborate with diverse stakeholders to optimize our marketing efforts and enhance brand awareness.

    Your Responsibilities

    Strategy & Planning

     

    + Analyze market research, competitive data, and historical performance to build quantitative models that align marketing plans with business objectives.

    + Forecast and project campaign outcomes based on data analysis.

    + Allocate and manage marketing budgets across channels and markets to maximize ROI and achieve acquisition goals.

     

    Execution & Optimization

     

    + Launch and manage complex digital media campaigns, including display and social media acquisition efforts.

    + Conduct A/B tests, run pilot programs, and analyze data to continuously optimize campaign performance.

    + Oversee tracking, attribution, and measurement systems for campaign evaluation.

    + Report on KPIs and share performance insights with senior leadership.

     

    Collaboration & Project Management

     

    + Work closely with internal teams (creative, analytics, web, product marketing) to ensure strategic alignment.

    + Project manage the development and deployment of campaign tactics—from concept to landing page.

    + Coordinate with external vendors for campaign execution and provide performance oversight.

    + Educate internal teams on paid media best practices and platform updates.

     

    Innovation & Thought Leadership

     

    + Stay up-to-date on industry trends, platform changes, and emerging ad technologies.

    + Contribute to continuous process improvement by evaluating current workflows and recommending enhancements.

    Requirements

    Your Qualifications

    Required:

    + Bachelor’s degree or equivalent combination of education and experience

    + Minimum 7 years of experience in digital marketing, with demonstrated success in paid media

    + Proven ability to manage campaigns across at least five different digital platforms

    + Strong background in full-cycle campaign management, from planning to reporting

    + Data-driven with advanced analytical skills and understanding of attribution and web tracking

    + Proficiency with Excel, Word, and PowerPoint

    + Strong project and stakeholder management capabilities

    + Excellent communication, problem-solving, and organizational skills

    + Ability to manage multiple deadlines in a fast-paced environment

    Preferred:

    + Experience with Adobe Consumer Journey Analytics

    + Knowledge of health insurance products and industry compliance standards

    + Familiarity with Salesforce

    + Fluency in Spanish or Vietnamese a plus

    + Experience with marketing for Medicare plans and multicultural audiences

    TalentMatch®

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .