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Description

We are looking for a skilled Digital Media Buyer (Programmatic). In this role, you will oversee the planning, execution, and optimization of digital media campaigns to enhance brand visibility and drive results. The ideal candidate will possess a deep understanding of programmatic buying and digital advertising strategies to ensure the success of marketing initiatives.

Responsibilities:

• Develop and execute comprehensive digital media plans to meet campaign goals and objectives.

• Manage programmatic buying processes and optimize performance across multiple platforms.

• Analyze campaign data using tools like Comscore and Facebook Insights to assess effectiveness and identify areas for improvement.

• Collaborate with internal teams to align media strategies with overall marketing and brand goals.

• Oversee the use of DoubleClick for Publishers (DFP) to manage and track ad placements.

• Monitor and adjust campaigns to ensure they remain within budget while achieving desired outcomes.

• Generate detailed reports on campaign performance and provide actionable insights to stakeholders.

• Stay informed on industry trends and emerging technologies to incorporate innovative strategies into campaigns.

• Coordinate with vendors and external partners to ensure seamless execution of media plans.

Requirements • Proficiency in using tools such as Comscore and DoubleClick for Publishers (DFP).

• Strong background in programmatic buying and digital media strategies.

• Experience with campaign planning and execution across various digital platforms.

• Familiarity with Enterprise Resource Planning (ERP) solutions and their application in media planning.

• Ability to analyze data insights from tools like Facebook Insights to inform strategy.

• Excellent project management skills with the ability to handle multiple campaigns simultaneously.

• Strong understanding of brand awareness and digital advertising principles.

• Effective communication skills to collaborate with cross-functional teams and external partners. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .