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LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

This role can be based in San Francisco, Mountain View, or New York.

We are seeking qualified candidates for the role of Sr. Manager, Paid Media - Small Business. This person will lead all Paid Media efforts for our Small Business initiatives and will be an integral member of the centralized digital marketing team, which advances thought leadership on paid media strategies and implements best practices to drive LinkedIn’s global businesses. As Senior Marketing Manager, Paid Media, you will own, define and socialize (for alignment) the holistic media and growth strategies for our LinkedIn Small Business initiatives. In this role, you will work closely with the Small Business Marketing team as well as the LOB marketing teams, such as Talent Solutions, Sales Solutions, Marketing Solutions and Premium to scale our paid media program substantially and grow revenue across all paid media channels and all lines of business.

We’re looking for a data- and audience-driven marketer who challenges the status quo, builds strategic partnerships, and influences without direct authority. This role requires comfort with ambiguity and the ability to operate in data-light environments.

Ideal Candidate Profile

+ Expertise in paid media full-funnel planning and activation for large brands (B2B, SaaS) focused on the Small Business audience across offline and online channels.

+ Proven thought leader with experience influencing and collaborating with senior stakeholders (Director+).

+ Skilled in brand and performance measurement, including Brand Lift Studies and funnel metrics (Awareness, Consideration, Conversion).

+ Experience managing large-scale global campaigns with $20M+ annual budgets, consistently exceeding ROI targets.

+ Demonstrated ability to collaborate across global teams and drive alignment.

Key Responsibilities

Leadership & Strategic Stakeholder Management

+ Serve as the primary point of contact for paid media, effectively communicating project status, priorities, and outcomes to marketing leadership and cross-functional partners.

+ Build and manage strong cross-functional relationships to enhance program effectiveness and drive strategic alignment across teams.

+ Influence decision-making and lead organizational change by leveraging stakeholder relationships and presenting compelling business cases.

+ Define and execute holistic media strategies that support Small Business acquisition goals and broader business objectives.

+ Lead strategic discussions and business reviews to ensure cross-organizational alignment and integration of full-funnel paid media campaigns.

+ Identify and implement new solutions or channels to improve resource efficiency and campaign performance.

+ Provide thought leadership on emerging media trends and tactics, inspiring teams to embrace innovation and change.

Paid Media Program Management

+ Lead full-funnel paid media strategy and execution, serving as a subject matter expert and ensuring alignment across the broader marketing team.

+ Manage agency relationships to drive operational excellence, proactive campaign optimization, creative innovation, and efficient execution.

+ Monitor and analyze campaign performance on a regular cadence (daily, weekly, monthly), delivering actionable insights and optimization recommendations to improve ROI and business growth.

+ Oversee budget management and forecasting, including spend allocation, revenue projections, and ROI modeling across all paid channels.

+ Drive continuous improvement through competitive benchmarking, test-and-learn strategies, and cross-functional collaboration to solve business challenges and adapt to market changes.

+ Translate audience insights and consumer behavior into platform- and audience-first creative strategies that inform campaign development and media planning.

+ Develop compelling case studies and deploy incrementality tests to validate impact and secure investments for channels with unproven ROI.

+ Stay ahead of industry trends, identifying emerging technologies and media opportunities to innovate and enhance campaign impact.

+ Efficiently manage multiple workstreams, ensuring clear communication and progress updates to stakeholders.

Basic Qualifications

+ 6+ digital marketing experience across various paid media channels, leading media strategy, A/B testing, scaling & optimizing spend and driving ROI.

+ 3+ years of experience in Brand paid media, either in-house or in agency

+ 3+ years of experience working with both creative and media agencies

+ 3+ years of experience leading large-scale brand media campaigns

+ 3+ years of experience in coordinating workstreams with multiple teams and stakeholders

+ 3+ years of experience in cross-channel planning

+ Bachelor’s degree in Marketing, Business, Communications, or a related field Or equivalent experience.

Preferred Experience

+ Direct brand and B2B marketing experience with a track record of developing, executing and scaling high impact, multi-channel go-to-market efforts

+ Proven senior stakeholder exposure/management.

+ Ability to frame insights and communicate recommendations simply and effectively

+ Ability to drive influence in the creative development and research process through the lens of media and data.

+ Able to drive tactical campaign execution, analyze performance, solve complex problems and drive results.

+ Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives, particularly as it relates to paid media strategy.

+ Ability to successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results.

+ Outstanding interpersonal, communication (oral and written), and presentation skills.

+ Excellent grasp of measurement and how it ties back to Brand marketing objectives; MMM experience a plus.

+ Proactive and resourceful attitude, independently taking initiative and leadership.

Suggested Skills

+ Paid Media planning and activation

+ Full funnel marketing

+ Cross-functional collaboration

+ Verbal/written communications

+ Measurement & Insights

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $121,000- $188,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits .

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

+ Documents in alternate formats or read aloud to you

+ Having interviews in an accessible location

+ Being accompanied by a service dog

+ Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.