• Staff Performance Marketing Manager

    Intuit (San Diego, CA)


    Overview

     

    Come join Intuit as a Staff Performance Marketing Manager!

    What you'll bring

    + Email marketer with 5+ years’ experience in b2c or b2b email and/or mobile marketing.

    + Experience setting up, executing and measuring life-cycle email campaigns for SaaS products

    + Marketing automation experience (e.g. Eloqua, Marketo, Pardot) required

    + Exceptional executional and project management skills

    + Understanding of email creative best practices

    + Passion and ability to be agile in campaign development, execution and delivery of results

    + Strong analytical and problem-solving skills to understand data sources, data mapping, campaign logic, and campaign performance (ROI analysis and recommendations)

    + Curiosity and energy for digging into campaign data and leveraging technology

    + Comfortable in a fast-paced environment

    + Strong prioritization and time management skills

    + Ability to manage multiple complex projects and priorities

    + Solutions oriented mind-set

    + Ability to iterate and learn quickly to optimize campaigns

    + Highly organized and detail oriented

    + Ability to work independently and cross-functionally

    How you will lead

    + Execute and measure customer-backed email/marketing automation campaigns in Eloqua to drive usage, conversion, retention, revenue and unit growth

    + Set up and QA campaigns in Eloqua for lifecycle marketing stages, lead nurture, onboarding, and trial conversion.

    + Plan and manage the end to end process of direct mail campaigns – including strategy, creative development and management of print and fulfillment vendors.

    + Plan, execute and measure campaigns.

    + Build program test plans. Perform and analyze A/B split testing along with analyst

    + Partner closely with cross functional teams (e.g. Segment Marketers, Product

    + Managers, Data Ops, Analytics, Creative & Deployment Agencies) to execute campaigns, as well as optimize and analyze campaign results.

    + Develop program/creative brief. Manage creative development with copywriter, designer and programmers.

    + Accurately estimate and track program costs, weekly campaign timelines and results

    + Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines

    + Set-up, test/QA and deploy email campaigns in Eloqua

     

    EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.