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Company description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Overview

The Director candidate is passionate about digital advertising and has a desire to architect the future of how Zenith approaches and buys digital media in an ever-changing landscape. They will coordinate the development and execution of programmatic campaigns across Display, CTV, Mobile, Native, and Video channels within Zenith’s internal programmatic media team. The Director candidate must enjoy working with some of the finest minds in the industry, be a teacher and a student of technology, and aspire to contribute to a unique team of industry thought leaders.

As the day-to-day point of contact for senior-level Strategy and Activation colleagues within Zenith, the Director helps with ongoing programmatic education for clients, elevates the level of programmatic media conversations within the agency and during client meetings when programmatic media is being discussed, and identifies new revenue and channel growth opportunities. This individual will possess the technical experience to apply innovation to high-profile programmatic campaign plans across channels and provides constructive critiques to junior teammates about campaign design, data applications, analytics, and media measurement in order to exceed client objectives. The Director candidate has a strong intuition excellent client services skills, which will be used to secure forward-thinking, new talent for the team.

Responsibilities

+ Focus on the overall health and growth of assigned Zenith accounts, including the oversight of programmatic strategy, individual campaign proposal development and meaningful post-buy recaps

+ Collaborate with Strategy and Activation media teams to respond to communicate service offerings, and to identify and deliver new solutions in a collaborative fashion

+ Manage and inspire 3-6 direct reports Regular client facing presentations requiring strong written and verbal presentation skills

+ Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosities

+ Assist in the growth of junior team members through regular 1:1 meetings, identifying technical and career development opportuniites, being a sounding board for questions and mentor to share addressable media experiences and applications

+ Lead regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance

+ Bring executional knowledge of the Private Marketplace (PMP) landscape (strategy, negotiation and proper technical execution) to the team and organization

+ Ensure team operations and client deliverables are commensurate with client goals and strategic vision of the business

+ Promote programmatic media buying practices throughout the organization with education (formal or informal) to further Zenith’s industry-leading Digital practice

+ Contribute strategic insight in new business efforts, determine optimal staffing assignments for existing clients and new business scenarios

+ Implement proven account management standards and improve campaign strategies through practical experience in programmatic media buying

+ Maintain accountability for QA procedures across upcoming, live and ending campaigns

Qualifications

+ Four-year college degree

+ Understanding of programmatic digital media planning & buying elements

+ Excellent communication, presentation and writing skills Ability to organize and manage detailed work, as well as work independently and balance multiple tasks

+ 7+ years of integrated marketing agency experience managing Display, Video, Social, Native, Mobile, and/or Search Programmatic Media Buying (some hands-on buying experience mandatory) 3+ years of people management experience, managing 3-5 reports in an account management/client services team

+ Full working knowledge of programmatic technology, including vast knowledge of the general programmatic space (DSP marketplace, programmatic planning tools, standard processes, Ad Networks, Exchanges, PMPs)

+ Proficiency in Microsoft Office solutions

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $119,510- $188,025 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/30/2025.

Veterans Encouraged to Apply

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