-
Data Analyst
- Publicis Groupe (Birmingham, MI)
-
Company description
Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview
Razorfish is looking for an Analyst to join its Data Science and Analytics practice. This is an analytics, research, and consulting team that delivers data-driven insights to our clients. Each member of the team is aligned to one or more clients and works closely with other Data Science team members, our clients, and colleagues across other disciplines such as: Client Management, Strategy, Search, Social, Media, User Experience, and Technology.
In this role you will contribute to data-driven projects across one or more client accounts. You will have support from data leadership and fellow analysts.
Core areas of focus for this group include applications in measurement planning and strategy, customer segmentations, testing frameworks, measurement and optimization solutions, performance reporting and analyses, personalization, and forecasting
Responsibilities
+ Learn all facets of the data from its origin and extraction to its interpretation and use
+ Understand Razorfish’s data capabilities and how data fits into a client's overall strategy
+ Understand the breadth of data services and crafts
+ Help to manage data team responsibilities within cross-capability projects
Data Strategy
+ Identify / focus on key issues and objectives based on internal and client needs with oversight
Communication Skills
+ Active listener and seeks to positively contribute to internal discussions
+ Prepare internal and client presentations with oversight
+ Write clear and concise summaries of own work
Client Engagement
+ Client Partnerships
+ Participate actively in meetings with internal and external clients
+ Prioritize work to meet internal and external client deliverables
+ Relationship Management
+ Identify when a request should be completed by the data team
+ Identify points of contact within internal and external clients
Tools & Techniques
+ Understand internal and client-specific data tools and platforms for reporting and analysis
+ Assist in vendor and platform assessments
+ Proactively identify own learning gaps and seeks to answer them through internal resources or asking experts
+ Translate data into visuals (charts and graphs) that demonstrate the findings and can contribute to client presentations in PowerPoint
+ QA and ensure data integrity at collection, extraction, and activation point
Analytics
+ Planning and Implementation
+ Contribute to a learning agenda / measurement plan with guidance
+ Begin the process / build the basic structure of implementing a measurement program with guidance
+ Insight Generation
+ Proficient in standard CRM key performance metrics such as, Email click through rate, offer redemption rate, incremental sales, incremental margin and approach to measurement
+ Extract, cleanse, and analyze data, identify trends and anomalies
+ Show foundation to derive insights from extracted and manipulated data
+ Demonstrate foundational ability to synthesize implications ("so whats?") from analysis
+ Use these insights to provide hypotheses and useful recommendations to advance KPIs
Qualifications
+ Experience in a business environment, preferably with experience successfully working with or adjacent to digital media or an intensively client-focused model, such as an external consulting or marketing services firm
+ Has working knowledge of statistical concepts / coding languages (or deep knowledge of statistical concepts that have not yet been applied in a marketing context)
+ Familiar with basic functions of Excel, including Pivot Tables and lookup formulas
+ Familiar with base case statements for SQL and RegEX
+ Familiarity with BI/Visualization tools
Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
+ Paid Family Care for parents and caregivers for 12 weeks or more
+ Monetary assistance and support for Adoption, Surrogacy and Fertility
+ Monetary assistance and support for pet adoption
+ Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
+ Tuition Assistance
+ Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
+ Matching Gifts programs
+ Flexible working arrangements
+ ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
+ Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $51,000 - $62,300. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/25/25.
-
Recent Jobs
-
Data Analyst
- Publicis Groupe (Birmingham, MI)
-
Business Analyst / New Product Execution Manager (Hybrid)
- RELX INC (Alpharetta, GA)