"Alerted.org

Umbra builds next-generation space systems that observe the Earth in unprecedented fidelity.

Our mission: Deliver global omniscience.

To stay ahead of climate change, geopolitical risk, and other major crises and issues, we need a global understanding of what is changing, where, and how fast. Umbra provides easy access to the highest quality commercial satellite data available, which is an indispensable tool for the growing number of organizations monitoring the Earth. We empower our customers to create solutions that inform, inspire, and address our planet’s most pressing needs. We’re helping to create a brand new industry that has never meaningfully existed before.

Umbra is seeking an experienced and creative **Director of Marketing** to lead and evolve our go-to-market strategy, drive brand growth, and deliver compelling, high-impact campaigns across product and market verticals. This role is essential in defining how Umbra communicates its value—from cutting-edge satellite technology to groundbreaking intelligence capabilities.

The Director will manage product marketing and campaign execution across digital, event, and partner-driven channels. In close collaboration with our Remote Sensing, Mission Solutions, and Space Systems business development teams, this leader will ensure message consistency and marketing performance across all customer touch points.

The ideal candidate is a strategic marketer with a strong track record of developing integrated campaigns in technology or defense sectors, managing brand identities, and scaling marketing operations in a fast-paced environment. A deep understanding of aerospace, defense, or space-based industries is a strong advantage.

Our aim is to hire this position to work in Umbra's Arlington, VA office or Santa Barbara, CA office.

Key Responsibilities

+ Collaborate with the Head of Communications to design and execute targeted, metrics-driven marketing campaigns in support of sales goals across Umbra’s Remote Sensing, Mission Solutions, and Space Systems units.

+ Lead campaign planning and performance measurement with a focus on qualified lead generation, sales enablement, and pipeline acceleration.

+ Own marketing performance analytics—tracking and optimizing KPIs such as target agency engagement, marketing-influenced opportunities, account-based activity, event ROI, and content performance across the federal procurement lifecycle.

+ Build and maintain real-time dashboards and reporting frameworks using HubSpot, Google Analytics, and additional tools as needed to guide decision-making and measure ROI.

+ Implement and manage lead nurturing workflows in HubSpot, including lead scoring, segmentation, A/B testing, and attribution modeling.

+ Work closely with business development teams to align targeting strategies with government procurement cycles, programmatic priorities, and account-based marketing initiatives.

+ Support conference and event marketing with structured pre- and post-event campaign plans, lead capture integration, and ROI reporting tied directly to pipeline development.

+ Champion a data-first approach to marketing—ensuring all programs are grounded in clear performance goals and directly tied to measurable business outcomes.

+ Flexible Time Off, Sick, Family & Medical Leave

+ Medical, Dental, Vision, Life, LTD, STD (employer funded)

+ Vol Life, Critical Illness, Accidental, Hospital Indemnity, Pet Insurance (employee funded)

+ 401k with 3% non-elective company contribution

+ Stock Options

+ Free Parking

+ Free lunch in office daily

Umbra is an Equal Opportunity Employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Employment Eligibility Verification

In compliance with federal laws, all hired persons will be required to verify their identity and eligibility to work in the United States by completing the required Employment Eligibility Verification Form (I-9 Form) upon hire.

ITAR/EAR Requirements

This position may include access to technology and/or data that is subject to U.S. export controls pursuant to ITAR and EAR. To comply with federal export controls, all persons hired must be a U.S. citizen, U.S. national, U.S. lawful permanent resident, refugee or asylee as defined by 8 U.S.C. § 1324b(a)(3), or must otherwise be eligible to obtain the required authorizations from the U.S. Department of State and/or U.S. Department of Commerce as applicable.

Pay Transparency

This job posting may cover multiple career levels. To ensure greater transparency, we provide base salary ranges for all roles, regardless of location. Our standard pay ranges are based on the role’s function and level, benchmarked against similar growth-stage companies. Compensation may vary based on geographical location, as certain regions may have different cost-of-living factors. The final offer will also be influenced by the candidate's skills, responsibilities, and relevant experience.

Compensation Range

The Compensation Range for this role is $190,000 - $225,000 DOE.

Required Qualifications

+ Bachelor’s degree in marketing, business, analytics, or a related field; advanced degree preferred.

+ 8+ years of marketing experience, with at least 3 years in a data-driven, performance-focused role supporting B2G or enterprise technology sales.

+ Demonstrated success in demand generation, lead nurturing, and campaign performance optimization, particularly in a business-to-government (B2G) environment.

+ Proficiency with HubSpot (or similar CRM/marketing automation platform), including campaign management, workflow automation, lead scoring, segmentation, and reporting.

+ Strong command of digital marketing analytics tools, such as Google Analytics, LinkedIn Campaign Manager, or equivalent platforms.

+ Experience aligning marketing efforts with sales cycles, procurement timelines, and business development goals in the aerospace, defense, or government contracting sectors.

+ Proven ability to define, track, and report on KPIs—such as pipeline influence and conversion rates—to inform strategy and demonstrate ROI.

+ Excellent project management and cross-functional coordination skills, especially in fast-paced organizations.

Desired Qualifications

+ 12+ years of marketing experience, with at least 5 years in a data-driven, performance-focused role supporting B2G or enterprise technology sales.

+ Familiarity with the federal acquisition process, including procurement cycles, contracting vehicles, and government customer engagement strategies.

+ Understanding of how to position highly technical products (e.g., satellite systems, remote sensing platforms) to decision-makers in government or defense.

+ Ability to translate complex technical concepts into clear, value-driven messaging tailored to government and commercial audiences.

+ Previous experience collaborating with government affairs or public policy teams to align marketing with strategic outreach and stakeholder engagement.