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As a Community Liaison, you are more than a representative—you’re a champion for compassionate care. In this pivotal role, you’ll build meaningful relationships with physicians, healthcare facilities, and community organizations to ensure patients and families receive the hospice support they need, when they need it most.

At Crossroads, we believe that hospice care is not a transaction—it’s a commitment. A commitment to the delicate, powerful work of guiding individuals and families through life’s final chapter with dignity, empathy, and skill. Compassion isn’t just a part of our mission—it is our mission. And our success begins with a team that leads with heart.

If you are motivated by purpose, skilled at creating trusted partnerships, and passionate about ensuring patients receive the care they deserve, we invite you to bring your talents to Crossroads. Together, we can redefine what compassionate end-of-life care truly means—one relationship at a time.

Hospice Community Liaison Responsibilities:

+ Responsible for the profitable marketing of hospice services. These customers may include, but are not limited to Third Party Payers and Managed Care Companies, Physicians, Hospitals, Nursing Homes, and Medical Institutions.

+ Responsible for meeting or exceeding the profitable growth of referrals and increasing the length of stay.

+ Responsible for coordinating and marketing all hospice contracts. This includes monitoring the progress of individual contracts and collecting all relevant data.

+ Work with the Executive Director in identifying and qualifying potential new services to meet customer needs.

+ Responsible for the development and implementation of annual marketing plans.

+ Responsible for keeping a record of all existing customers, tracking trends, markets, and demographics.

+ Responsible for analyzing referral data, trends and adjusting marketing efforts based on data analysis.

+ Responsible for follow-up on all marketing efforts and informing the Executive Director of the status of activities.

+ Responsible for maintaining complete confidentiality of patients’ records, and all other confidential information which may be received during the course of patient care, including financial information and personnel records.

+ Complies with policies and professional standards.

+ Acts independently and responsibly to perform duties on a consistent basis.

+ Assist with the preparation of press releases and newsletters.

Hospice Community Liaison Requirements:

+ Requires a Bachelor's degree in marketing or equivalent experience in sales and marketing in the service industry.

+ Requires one (1) to three (3) years of sales and marketing experience, preferably in-home care or hospice.

+ Requires the ability to travel.  The position serves Delaware County

+ Must have a reliable vehicle/transportation, a valid driver’s license, required automobile insurance, and the ability to safely and independently operate said vehicle.

Hospice Community Liaison Benefits:

+ Schedule: Monday to Friday, 8:30 am - 5:00 pm

+ Be part of a team willing to grow, listen, be heard, and be challenged.

+ Health, Dental, Vision, 401k, PTO

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