• Digital Analytics Manager

    University of North Carolina- Chapel Hill (Chapel Hill, NC)


    Employment Type: Permanent Staff (EHRA NF)

     

    Vacancy ID: NF0009134

     

    Salary Range: $70,000-$75,000

    Position Summary/Description:

    This position will operate on a 4:1 hybrid schedule, which means four days per week in our Chapel Hill office and one day remote. Please note that this schedule is mandatory and non-negotiable for all team members in the department.

     

    Reporting to the Director of Marketing Strategy, the Digital Analytics Manager is a key member of the Marketing team developing data-driven solutions and maximizing ROI for marketing and communications tactics, vehicles and channels. This position will manage data collection, analysis, and reporting, as well as the development, assessment and interpretation of information to inform strategic decisions. The Digital Analytics Manager will assist in establishing appropriate KPIs and success metrics for each campaign, identify the appropriate quantitative or qualitative data required for key decision-making and support the development, implementation, and refinement of standard marketing processes to maximize efficiency and effectiveness.

    Education and Experience:

    * Prior experience with Power BI

    * Advanced skill using SQL for querying data and software applications such as Excel and PowerPoint to interpret and present information

    * Experience utilizing MS Office and database applications, including CRM databases, data visualization programs and survey design platforms is a plus.

    * Familiarity with the unique challenges and opportunities in marketing for a public research university.

    Essential Skills:

    * Proven experience building assessment reports in a data-driven organization.

    * Analytical ability to assess evolving marketing environments, anticipating future business needs and possible solutions.

    * Experience with qualitative and quantitative research development, conducting/fielding/overseeing research studies and final research analysis.

    * Understanding of the full marketing mix across paid, owned and earned channels.

    * Proficient and up-to-date knowledge of constantly evolving analytics methodologies, including, but not limited to:

    o Google Analytics (including Google Tag Manager and Google Data Studio);

    o G4

    o Social Media: Facebook, Twitter, Instagram, YouTube, LinkedIn and TikTok analytics

    o CRM analytics

    * Excellent verbal and written communication skills.

    AA/EEO Statement:

    The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.