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Senior Marketing Technology Specialist
- Robert Half The Creative Group (King Of Prussia, PA)
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Description We are looking for a Senior Marketing Technology Specialist to join our team on a long-term contract basis. In this role, you will act as a key technical liaison within the marketing technology ecosystem, ensuring seamless integration and optimization of platforms to support marketing initiatives. The position offers a fully remote work environment, allowing flexibility across time zones after training.
Responsibilities:
• Provide technical support and guidance to the global marketing team, addressing requests and ensuring timely resolution.
• Administer and optimize marketing platforms such as ON24, Pardot, Salesforce, and others to enhance functionality and user experience.
• Collaborate with sales leadership to manage and improve chat bot platforms, including updates, governance, and reporting.
• Drive the implementation and integration of marketing systems to ensure alignment with structured processes and team objectives.
• Conduct training sessions for stakeholders to maximize adoption and understanding of marketing tools.
• Monitor and report on performance metrics, ensuring marketing effectiveness and continuous improvement.
• Partner with vendors to evaluate and implement new marketing technology solutions.
• Assist in defining and executing the MarTech roadmap in collaboration with marketing partners.
• Stay informed about emerging marketing technology trends to keep the team educated and ahead of industry changes.
• Support webcast platform management and oversee updates to optimize its usage. Requirements • Proven experience with marketing platforms such as ON24, Pardot, and Salesforce.
• Strong understanding of marketing systems integration and structured implementation processes.
• Hands-on expertise in administering and optimizing marketing technology platforms.
• Excellent communication skills with the ability to collaborate effectively across teams and with stakeholders.
• Demonstrated ability to manage projects and prioritize tasks in a fast-paced environment.
• Familiarity with reporting and analytics to monitor performance and drive results.
• Eagerness to learn, collaborate, and make a meaningful impact within the team.
• Experience working with larger, cross-functional marketing teams is preferred. Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .
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