"Alerted.org

Mktg Specl

Location : LEXINGTON, KY, United States

Job Family : Marketing

Job Type : Regular

Posted : May 30, 2025

Job ID : 57118

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Job Description

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Responsible for conducting and communicating the market research required to support division growth strategies & strategic decision making. To work with market management to effectively utilize market intelligence products and services. Work with distribution network and direct customers. D

While reporting to the Automotive Marketing manager, the role works with market/product sales managers to support their effort in building installed base. Responsible for all direct customer communications. Will direct specific market research projects and/or target markets.

Sales assignment may include prospecting for distribution.

Develop and maintain market database information that can be used strategically by the Division/Group.

Coordination of regional distribution sales blitzes utilizing marketing information derived from research.

Assist Division staff in developing reports, graphs, and plans.

Verify and develop information concerning competitive market share by major trade areas or markets.

Conduct sales lead follow-ups.

Maintain competitive activity file.

Maintain group Parker-On-Line (POL) information.

Maintain group distribution contracts and master files.

Division DAS administrator (global dashboard numbers).

Manage incentive program for Division sales.

Project manager for all Division sales and distribution meetings.

Manage Division distribution contracts to include PCAA updates.

Project Manager for Division assigned eBusiness platforms.

Responsible for researching and creating high level PowerPoint presentations.

The essential functions have been provided as example of the type of work performed by employees assigned to this job classification. The company reserves the right to modify the work assignments and/or to make reasonable accommodations so that qualified employees can perform the essential functions. The job description is not intended to be an inclusive list of duties and responsibilities. It is intended to describe the general nature of the position.

Bachelors Degree in Business Administration, Marketing or related discipline

Expert knowledge in DAS

Experienced in mainframe research and maintenance

Excellent communication and presentations skills

Expert in PowerPoint and Excel

Highly organized

Interest and ability to learn and develop a working knowledge of Parker products, applications, distributor network, and markets

Up to 20% travel may be required

Parker is an Equal Opportunity and Affirmative Action Employer. Parker is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job related reasons regardless of race, ethnicity, color, religion, sex, sexual orientation, age, national origin, disability, gender identity, genetic information, veteran status, or any other status protected by law. However, U.S. Citizenship, Permanent Residency or other appropriate status is required for certain positions, in accord with U.S. import & export regulations.

(“Minority / Female / Disability / Veteran / VEVRAA Federal Contractor”)

If you would like more information about Equal Employment Opportunity as an applicant under the law, please go toKnow Your Rights: Workplace Discrimination is Illegal (eeoc.gov) (https://www.dol.gov/sites/dolgov/files/OFCCP/regs/compliance/posters/pdf/22-088\_EEOC\_KnowYourRights-ScreenRdr.pdf) andGenetic Information Discrimination (https://www.eeoc.gov/genetic-information-discrimination)

Drug-Free Workplace

In accordance with Parker’s policies and applicable state laws, Parker provides for a drug-free workplace. Therefore, all applicants seeking employment with Parker will be subject to drug testing as a condition of employment.