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Strategic Experience Development: Lead the strategic development and implementation of customer-focused in-store experience strategies and pilot initiatives, from inception to delivery, ensuring alignment with business objectives and a customer-first approach.

Project Leadership & Management: Manage multiple concurrent high-visibility workstreams and scopes, overseeing all aspects of projects including initiating, planning, executing, monitoring, and mitigating risks. Drive creative brief development and ensure initiatives optimize the customer experience.

Cross-Functional Collaboration: Establish and maintain strong relationships with diverse internal stakeholders, including Customer Experience, Healthcare Delivery, Health Services Marketing, Creative, Experience Design, Architecture & Engineering, Construction, Legal, Finance, Operations, and Merchandising, to ensure seamless execution and alignment.

Insight-Driven Strategy: Leverage insights from a variety of internal and external data sources to outline key customer journeys, identify decision-making points and pain points, and craft strategies that enhance messaging and the overall retail experience. Regularly conduct store visits, gather field feedback, and perform competitive analyses.

Campaign & Program Oversight: Support the day-to-day management of advertising and marketing communications programs across paid and owned channels (display, SMS, email, digital, direct mail, and social), including seasonal and promotional campaigns.

Budget Management & Reporting: Track project budget details, manage finance and POS submissions, and provide regular updates and progress reports to key team members, including executive leadership.

Communication & Influence: Develop and coordinate clear and consistent field-facing communications for key projects. Lead status meetings, drive productive conversations with executive leadership, and effectively negotiate compromises to influence outcomes beneficial to the business.

Qualifications:

5+ years of progressive marketing experience with a strong foundation in business, retailer, and consumer understanding.

5+ years of cross-functional leadership experience.

Demonstrated experience working in retail with a focus on the physical store experience.

Proven ability to manage multiple concurrent projects, prioritize effectively, and meet tight deadlines in a dynamic, fast-changing environment.

Exceptional written, verbal, and presentation communication skills, with the ability to articulate ideas clearly and persuasively across all organizational levels.

Strong organizational, analytical, and problem-solving skills, with a keen eye for detail and the ability to think strategically.

Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, SharePoint).

Preferred Qualifications:

Retail marketing, shopper marketing, store experience, or retail agency/strategy experience.

2+ years of expertise in direct-to-consumer marketing and experience in one or more sub-disciplines (email marketing, direct marketing, digital marketing, marketing communications, advertising, agency management, consulting).

Experience working with internal creative and external agencies, providing strategic direction and feedback.

Project Management (PMP) certification or equitable experience.

Familiarity with Workfront or experience management platforms like Medallia.

Experience working in a highly matrixed organization.

Paid Media and Experiential Marketing knowledge.

Bachelor's degree or equivalent experience.

JOBID: 1091918 #LI-CELLA#LI-AU3#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.