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Come join Guardian’s team of innovative and collaborative marketing professionals. If you're ready to challenge yourself with work that matters, then this is the place for you. We're committed to making employee benefits insurance simple to understand, choose and use – and we have a blast doing it! Guardian is seeking an experienced, results-focused, and energetic digital marketing manager to join our Member Engagement and Service Marketing Team for the Group Employee Benefits business.

This role will **collaborate closely** with digital, customer experience, product, enrollment, claims and client management teams to **develop and execute omnichannel marketing strategies that enable our members to better understand and use their benefits.** Based on this, the successful candidate will develop and implement results-oriented marketing plans executed across a **variety of marketing channels,** to drive create/use customer journey mapping to help enhance the customer experience and drive digital adoption. You will be the digital subject matter expert for our team to help enhance all our member-focused campaigns that will continue to be optimized based on customer behavior and web analytics. This role will establish KPIs and goals for campaign programs and communicate the results to key business stakeholders. This role requires strategic thinking in a fast-paced environment, business acumen, collaboration, prioritization, and a passion for our customers.

You are:

+ A successful direct-to- consumer, B2C or B2B2C Marketer with digital marketing experience who thrives in a fast-paced, time-sensitive environment. You are well-organized and have a collaborative and flexible personality who adapts easily to change.

+ Able to drive alignment between marketing, product, and client management to further business growth, and build relationships to accomplish work across business functions.

+ Experience with translating business objectives and customer insights into marketing campaigns with proven results against goals. Experienced with developing campaign hypotheses, analyzing campaign data, and coming to conclusions quickly to keep programs moving forward toward goal.

+ Capable of understanding digital solutions and their impact on a customer experience, and adept at explaining their benefit to a variety of internal and external audiences.

+ Comfortable with subject matter experts, executives, and peers. You can collaborate across departments to transform conceptual thinking into executable insights and inform customer segmentation opportunities and create useful sales enablement tools.

+ Excellent at communication (written and verbal) and have strong executive presence.

You have:

+ Bachelor’s degree

+ Minimum of 5 years of direct to consumer, B2C/B2B2C working with business to create digital campaigns based on the customer journey designed to enhance the customer experience and drive digital adoption.

+ Strong track record of developing and executing multi-channel digital marketing programs with tangible results. Experience with customer segmentation.

+ Virtual presentation skills that include creating engagement with stakeholders and sharing technical content at appropriate audience levels

+ Proven collaboration across cross-functional teams at the rep and management levels

+ Hands-on experience and proficiency with marketing automation platforms, prospecting databases, and knowledge of web analytics tools, social media management and social selling platforms

+ Demonstrated willingness to ‘roll up your sleeves to get things done

+ Strong analytical skills and the ability to identify trends and make data-driven decisions

+ User experience, agile approach, ongoing testing and optimization mind-set

+ Prior experience in managing consumer-focused marketing campaigns in the insurance industry or financial services a strong plus

+ Account-Based Marketing (ABM) experience with proven results against goals and experience with ABM platforms (like Demand Base) a plus

+ MS Office (Excel, Word, PPT)

You will:

+ **Develop and implement results-oriented marketing plans** executed across a variety of marketing channels, including digital and account-based marketing, to drive digital adoption through member engagement campaigns.

+ **Es** **tablish KPIs and goals for campaign programs** and communicate the results to key business stakeholders. **Ensure successful ROI** -focused planning, implementation, and execution of marketing plans across the full range of marketing channels (web, email, paid media, webinar)

+ Think strategically to **provide marketing leadership** to develop and execute omnichannel campaigns that achieve the business’s short and long-term goals, and generate buy-in and support for marketing programs from the sales team

+ Ensure **fast, clear** **communication** of all relevant marketing activities and tools to relevant stakeholders, and collect regular feedback

+ Identify, develop, implement, and improve planholder **enablement tools, programs, and training** to support member engagement and digital adoption to decrease costs, improve productivity and achieve business results

+ **Inform and train** internal teams, distribution teams, and customer-facing staff on marketing programs and planholder enablement tools

+ **Understand the customer journey** from end-to-end. Bring original thinking in innovating new ways to reach, engage and convert target customers

+ **Measure and report** **performance** for marketing campaigns and assess against goals (ROI and KPIs) and drive ongoing data-driven insights

+ **Be a strong storyteller** …. Create new ideas/approaches to effectively enhance the communication of key messages in sales presentations

**Location:** This role is hybrid with 3 days a week onsite in our Bethlehem PA or Hudson Yards NYC location.

Salary Range:

$67,450.00 - $110,815.00

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits . _Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits._

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected] .

Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.

Every day, Guardian helps our 29 million customers realize their dreams through a range of insurance and financial products and services. Our Purpose, to inspire well-being, guides our dedication to the colleagues, consumers, and communities we serve. We know that people count, and we go above and beyond to prepare them for the life they want to live, focusing on their overall well-being — mind, body, and wallet. As one of the largest mutual insurance companies, we put our customers first. Behind every bright future is a GuardianTM. Learn more about Guardian at guardianlife.com .