• Senior Counsel, Brands & Advertising

    Choice Hotels (North Bethesda, MD)


    Who are we looking for?

     

    Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Senior Counsel, Brands & Advertising in the Legal Department. The Legal Department is responsible for providing legal advice and counsel and partners with stakeholders to achieve business objectives.

     

    Are you a driven individual with a strong passion for brand marketing and advertising? Do you excel as a trusted partner, fully engaged in what you do? We invite you to apply today for our Senior Counsel, Brands & Advertising role today and #MakeItYourChoice.

    Your Responsibilities

    + Partner with key business stakeholders to support Choice’s brand management across platforms.

    + Provide advice and counsel on marketing, advertising, social media, content creation, promotions, contests, sponsorships, loyalty rewards program, etc.

    + Develop strategies to mitigate risks associated with consumer facing initiatives.

    + Lead a team of professionals that manage Choice’s domestic and international trademark and copyright portfolio.

    + Provide direct legal support as a subject matter expert for corporate commercial agreements, transactions and licensing of IP assets.

    Your Experience, Skills & Competencies

    + Law Degree and Bar Membership required.

    + Minimum of 10 years’ relevant in-house experience with brands, trademarks, copyrights, advertising, promotions, privacy, consumer protection, IP licensing, contracts and an interest in developing knowledge of other areas

    + Experience with loyalty rewards programs and compliance with the applicable laws and regulations is preferred.

    + Experience with financial marketing/products, such as Choice’s co-branded credit cards, is preferred.

    + Must have experience managing direct reports, multi-departmental taskforces and large-scale projects.

    + Must have exceptional organizational skills and the ability to consistently prioritize, coordinate and satisfy numerous competing demands to effectively achieve business outcomes.

    + Excellent communication (verbal and written) and drafting skills.

    + Strong problem-solving skills and legal judgment.

    + Willingness and desire to learn and understand the Company’s various business departments and operations to build effective “business partnerships” with internal clients and drive results.

    + Must be able to uphold Choice’s Values & Performance Principles of collaboration, performance excellence, sense of urgency, openness to new ideas, inclusion & belonging, integrity, customer focus, and respect.

     

    Your Team

     

    This is a leadership role that will report to the VP & Assistant General Counsel. You will have a team and collaborate with cross functional departments on a regular basis.

     

    Your Work Location

     

    As our Senior Counsel, Brands & Advertising, you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we’re located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.

     

    Salary Range

     

    The salary range for this position is $190,000 to $225,00 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP), as well as annual awards of Choice Hotels International common stock through Choice’s Long-Term Incentive Plan (LTI Plan).

     

    The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

    Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your well-being goals - here are just a few:

    + Competitive compensation and benefits, including medical, dental, and vision coverage.

    + Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.

    + Financial benefits for retirement and health savings

    + Employee recognition programs

    + Discounts at Choice Hotels worldwide

     

    About Choice

     

    Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With over 7,500 hotels, representing more than 650,000 rooms, in 46 countries and territories, with a wide-ranging portfolio of 22 brands that includes full-service, upper upscale, midscale, extended-stay, and economy properties to meet travelers’ needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges loyalty program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks.

     

    At Choice, we are united by the simple belief that tomorrow will be even better than today – for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, MD, as well as our technology center in Scottsdale, AZ, and through our associates around the globe, we keep those hotels humming by serving as a champion for our franchisees. When you #MakeItYourChoice, you will have the environment, the tools, and the momentum to drive your career and organizational success.

     

    *** PLEASE NOTE: This role is not eligible for sponsorship

     

    Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.