• Digital Marketing Specialist

    Phillips Home Improvements (Allen, TX)


    Digital Marketing Specialist

     

    Role Title: Digital Marketing Specialist

     

    Department: Marketing

     

    Employment Type: Full-time

     

    Compensation Range: $70,000–$80,000 base + performance bonuses

     

    • Take Ownership of Lead Generation—and Drive the Growth Engine

     

    Are you a data-driven marketer who loves performance, thrives on structure, and gets excited about hitting targets? Want to work for a company that values excellence, collaboration, and long-term impact?

     

    This is your opportunity to build something powerful—in-house.

     

    • What You’ll Do

     

    As our Digital Marketing Specialist, you’ll be the architect of our paid media success—planning, launching, optimizing, and reporting on high-performing ad campaigns across Google and Meta. You’ll work closely with our content and leadership teams to align creative strategy with lead gen goals—and deliver real ROI.

     

    • Key Responsibilities

    + Launch and manage Google and Meta ad campaigns

    + Monitor and optimize daily ad performance

    + Test creative, targeting, and copy for lead quality and CPL

    + Provide weekly insights to the marketing team

    + Collaborate with internal creative team for aligned messaging

    • What Winning Looks Like

    + Cost-per-lead: Meta ≤ $80; Google ≤ $100

    + ≥ 90% on-time campaign execution

    + 25%+ appointment rate from paid leads

    + Weekly reporting delivered by Monday 10AM

    + Excellent communication with internal stakeholders

    • You Might Be Our Person If You...

    + Love solving problems with data

    + Thrive on systems, structure, and clarity

    + Take responsibility for performance—good or bad

    + Want to build a long-term marketing machine, not just “run ads”

    + Have 3–5 years of experience in PPC and paid social ads

    + Are certified in Google Ads or Meta Blueprint (preferred)

    + Are a champion at driving SEO

    + Align with our Core Values: Faith, Family and Freedom

    • This Role Is NOT for You If...

    + You need someone to micromanage you

    + You get bored by reporting or optimization

    + You’re uncomfortable with performance accountability

    + You prefer creative brainstorming to metrics-driven execution

    • What We Offer

    + Competitive salary + performance bonuses

    + Values-driven, tight-knit TEAMily culture

    + Freedom to grow a high-performing system, not just follow orders

    + Clear expectations, supportive leadership, and long-term vision

    • How to Apply

     

    Sound like you? Apply now and include a short message telling us why this role caught your eye and what excites you about being our next digital growth driver.

     

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