• Growth Marketing Manager, Product-Led Growth

    Quickbase (Boston, MA)


    Quickbase is seeking a data-driven Growth Marketing Manager to own and improve our product-led growth (PLG) motion for the Quickbase and FastField products. You'll work at the intersection of Marketing, Product, and Customer Success, developing and executing campaigns, onboarding flows, and in-app experiences that move users from free trial to paid.

    Key Responsibilities

    + Accountable for programs focused on improving trial-to-paid conversion, partnering and collaborating with Sales, Customer Success, and Product teams. Own key PLG metrics of trial conversion rate, time to value, and activation rate.

    + Test and optimize onboarding sequences, in-product messaging, email nurture flows, and educational content to guide users to activation.

    + Partner with Product and RevOps to orchestrate necessary event tracking and build key trial usage, onboarding, and expansion potential dashboards.

    + Create and run A/B tests across trial user lifecycle campaigns and digital touchpoints.

    + Conduct user research and leverage feedback to identify friction points in the trial experience.

    + Collaborate with Content and Product Marketing to create self-serve assets that accelerate trial user success.

     

    What You Bring

     

    + 3–6 years of experience in B2B SaaS marketing, with a strong focus on growth marketing and ideally PLG motions

    + Experience with digital marketing and web/app experience optimization tools

    + Strong analytical mindset; comfortable with dashboards, funnels, and experimentation

    + Experience with improving trial conversion and/or acquisition & onboarding funnels

    + Curiosity, empathy, and a bias toward action, rapid testing, and iteration

    + Exceptional cross-functional collaboration skills and experience

     

    Bonus if You Have

     

    + Experience working on mobile SaaS or data capture platforms

    + Familiarity with in-app onboarding tools (i.e. Intercom, Pendo, etc), user journey and product analysis tools (i.e. Amplitude), or A/B testing and personalization tools (i.e. VWO, Optimizely, etc)

    + Background in customer success or support for PLG businesses