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Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

Join us as a **Marketing Cloud Email Specialist** and drive our email marketing success. You'll combine technical expertise with marketing strategy to create compelling, compliant email campaigns that engage customers and deliver results.

What You'll Do

+ Design, build, and execute comprehensive email marketing campaigns from concept to delivery

+ Develop responsive HTML email templates optimized for all platforms and devices

+ Create automated email journeys using Journey Builder to nurture customer relationships

+ Manage sophisticated audience segmentation strategies and contact data organization

+ Conduct A/B testing to continuously improve email performance and engagement

+ Leverage Einstein features for predictive analytics and advanced personalization

+ Monitor email deliverability and implement optimization strategies

+ Conduct thorough email testing across multiple devices, clients, and browsers

+ Utilize Email on Acid, Litmus, or similar tools to verify email rendering and compatibility

+ Drive automated testing workflows and comprehensive QA processes while working with Quality Assurance Teams

+ Manage development workflows using Git for version control

+ Track tasks and issues using JIRA or similar project management tools

Responsibilities

+ 5+ years in email marketing with hands-on Email HTML & Website HTML coding experience

+ Proficiency in building HTML emails with deep experience in conditional logic, personalization, modularity/components & templates.

+ Strong background in responsive email design and cross-platform compatibility

+ Deep understanding of email marketing principles including segmentation and personalization

+ Experience with Salesforce Marketing Cloud Email Studio, Content Builder, and Automation Studio

+ Knowledge of Journey Builder for automated campaign development

+ Familiarity with Einstein features and predictive analytics

+ Experience with A/B testing methodologies and performance optimization

+ Knowledge of email deliverability best practices

+ Experience with email testing platforms (Email on Acid, Litmus, or similar)

+ Experience with version control systems (Git) and project management tools (JIRA)

+ Understanding of automated testing frameworks and QA methodologies

+ Experience developing AMP (Accelerated Mobile Pages) emails for interactive content

Qualifications

+ Salesforce Marketing Cloud Email Specialist certification

+ Experience with advanced email marketing automation

+ CSS and JavaScript knowledge for enhanced email functionality

+ Understanding of customer journey mapping and lifecycle marketing

+ Knowledge of email accessibility standards (WCAG compliance)

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

+ Paid Family Care for parents and caregivers for 12 weeks or more

+ Monetary assistance and support for Adoption, Surrogacy and Fertility

+ Monetary assistance and support for pet adoption

+ Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

+ Tuition Assistance

+ Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

+ Matching Gifts programs

+ Flexible working arrangements

+ ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

+ Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $72390 - $95200. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/30/25.