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Sr Spec Marketing - MC08HE

We’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future.

Senior Marketing Communications Specialist, Global Specialty

The Senior Marketing Communications Specialist will drive the development and execution of marketing initiatives that engage agent/broker partners and insurance decision makers, aligning with business objectives. While the primary focus will be on Financial Lines products – like Management Liability, Professional Liability, and Cyber Liability – this role will also support marketing initiatives across other Global Specialty businesses, including Environmental and Ocean Marine. In partnership with the Director of Global Specialty Marketing & Communications, this role will drive the creation of marketing materials and the execution of targeted marketing campaigns across business units, as well as large-scale distribution partner events and sponsorships that contribute to Global Specialty’s continued growth.

Marketing responsibilities may include but are not limited to crafting compelling messaging and content strategies for a variety of distribution channels (flyers, digital, email, web, social media, internal announcements, media/PR supporting material, presentation materials), developing and prioritizing marketing approaches that support sales efforts across commercial lines and executing marketing tactics to help drive growth and support business strategy. This role partners across the marketing and communications organization as well as with digital stakeholders, service partners, business leaders and subject matter experts.

RESPONSIBILITIES:

+ Partner closely with the Global Specialty and Middle and Large Commercial marketing/internal communications team and stakeholders in Global Specialty to lead and execute marketing initiatives that engage our agent and broker audiences.

+ Develop and deliver engaging content and marketing collateral that promotes product offerings and differentiates The Hartford in the marketplace.

+ Coordinate and collaborate across various functional areas including HR, underwriting, IT, operations, sales & distribution, marketing, compliance/legal and strategy.

+ Analyze agent/customer insights in partnership with research team and business leaders to identify areas of opportunity to help drive business goals forward.

+ Write and refine messaging for various external marketing vehicles including online, social, media, print/PDF, and email.

+ Be a champion on customer experience, engaging with key stakeholders to partner on strategic implementation.

+ Take initiative to learn and understand the business and specialty market to inform recommendations and decision making.

+ Coordinate approvals across multiple teams including brand, marketing, legal/compliance, and business/service partners.

+ Support the Director of Marketing/Communications with external broker marketing (e.g., messaging, presentations, development of marketing collateral) for Financial Lines and other Global Specialty businesses, such as Environmental and Ocean Marine.

+ Continuously assess and adapt marketing efforts based on performance insights and evolving business needs.

+ Flex across Global Specialty businesses as needed to support evolving marketing priorities and enterprise growth initiatives.

+ Other marketing or communications project work, as necessary.

QUALIFICATIONS:

+ 3+ years marketing, communications, media relations, or similar experience.

+ Demonstrated ability to understand critical business objectives and translate them into effective marketing strategies and deliverables.

+ Strong interpersonal communication skills.

+ Expertise in Microsoft Office: Word, PowerPoint and experience with Excel.

+ Strong writing skills; experience writing internal and/or external facing newsletter content with the ability to modify content voice to targeted audiences. Proven ability to write effective creative briefs and messaging frameworks.

+ Ability to travel for various business leadership/strategy meetings 2-3 times a year.

Compensation

The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford’s total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:

$82,000 - $123,000

Equal Opportunity Employer/Sex/Race/Color/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age

About Us (https://www.thehartford.com/about-us) | Culture & Employee Insights (https://www.thehartford.com/careers/employee-stories) | Diversity, Equity and Inclusion (https://www.thehartford.com/about-us/corporate-diversity) | Benefits (https://www.thehartford.com/careers/benefits)

Human achievement is at the heart of what we do.

We believe that with the right encouragement and support, people are capable of achieving amazing things.

We put our belief into action by ensuring individuals and businesses are well protected, and by going even further – making an impact in ways that go beyond an insurance policy.

Nearly 19,000 employees use their unique talents in careers that span a variety of disciplines – from developing the latest technology to creating and promoting our products to evaluating future financial risks.

We’re also committed to programs that drive education and support volunteerism, which put human beings first. We do it because it’s the right thing to do, and because when our customers, communities and employees succeed, we all do.

About Us (https://www.thehartford.com/about-us)

Culture & Employee Insights

Diversity, Equity and Inclusion (https://www.thehartford.com/about-us/corporate-diversity)

Benefits

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