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Description

At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

ABOUT THIS ROLE

Audible is seeking a strategic and data-driven senior leader to spearhead global conversion optimization, CRO/testing strategies, and growth initiatives for our subscription business. In this pivotal role, you will play an instrumental part in acquiring new mobile customers and driving sustainable growth.

As a Senior Director, Global Conversion and CRO, you will...

- Develop and execute innovative conversion optimization and experimentation strategies across various channels, including Symphony and other surfaces

- Establish a Center of Excellence dedicated to creating high-performing optimization landing pages, employing Conversion Rate Optimization (CRO) and Multivariate Testing (MVT) methodologies

- Collaborate closely with the paid media team to devise and implement efficient acquisition flows, ensuring a seamless transition from initial engagement to conversion

- Partner with the product team, contributing insights and expertise to introduce new features specifically designed to drive conversions and enhance the user journey

- Foster cross-functional partnerships to align product development with the overarching goal of optimizing the conversion landscape and maximizing growth opportunities

- Measure, analyze, and optimize the performance of conversion pages and surfaces, leveraging data-driven decision-making to drive continuous improvement

- Lead the development and execution of innovative marketing programs that generate tangible results and drive acquisitions

ABOUT AUDIBLE

Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.

Basic Qualifications

- Bachelor's degree

- Marketing leadership experience in conversion optimization, CRO, and testing

- Experience with creating and executing successful online marketing and/or product marketing strategies that drive growth

Preferred Qualifications

- Experience in a subscription-based or digital product environment

- Analytical skills and proficiency in Excel, with the ability to analyze and present data effectively

- Proven track record of delivering mobile app or digital growth and optimizing programs against key metrics, especially in a subscription business with a free trial

- Familiarity with Adobe Test and Target, SQL, HTML, and general office software.

- Tenacity, sense of urgency, and the ability to drive change and make things happen quickly with large, less nimble partners and/or teams

- Superior verbal and written communication skills, with extreme attention to detail

- Time management and prioritization skills, with the ability to thrive in a fast-paced environment and manage multiple competing priorities

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $168,300/year in our lowest geographic market up to $278,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.