• SEO Specialist

    Truecare Homecare Agency (Brooklyn, NY)


    Company Overview

     

    At True Venture Group, we are more than a leader in community-based healthcare—we are catalysts for meaningful change. Our mission is to identify and nurture business opportunities that drive innovation, enhancing the health and well-being of the communities we serve.

     

    Our unwavering commitment to expanding access to care and promoting health equity fuels everything we do. We empower underserved populations with a diverse range of home-based care services, including Home Health Aide (HHA) services, Remote Patient Monitoring (RPM), Chronic Care Management (CCM), Independent Living Skills Training (ILST), Community Health Initiatives (CHI), and the Consumer Directed Personal Assistance Program (CDPAP). By navigating the complexities of the healthcare system, we ensure that high-quality care reaches those who need it most—helping individuals thrive at home with dignity and independence.

     

    At True Ventures Group, we don’t just shape businesses—we shape the future of care. Through strategic innovation, deep expertise, and an unwavering focus on excellence, we deliver transformative healthcare solutions that make a lasting impact. Together, we are redefining community-focused care and setting new standards for what’s possible.

     

    Reports To: Director of Brand & Marketing

    Job Summary

    True Ventures Group is seeking a results-driven, full-time SEO Specialist with advanced skills in both technical SEO and SEO-focused content writing. This position supports all True Ventures brands, including True Care (licensed home care), Andrea’s Angels (personal care/IHSS), and POD Health (virtual health platform).

     

    The ideal candidate combines performance-driven optimization, strong writing capabilities, and an understanding of conversion-focused digital strategy. You will play a central role in growing organic visibility, driving qualified traffic, and improving lead conversion rates across multiple patient and caregiver segments.

    Responsibilities

    + Plan, write, and optimize SEO-driven content including service pages, blog articles, and condition-specific landing pages.

    + Conduct in-depth keyword research aligned to brand goals, service lines, and audience intent.

    + Implement on-site SEO best practices (title tags, metadata, URL structure, internal linking, schema markup).

    + Monitor and resolve technical SEO issues (crawl errors, page speed, mobile optimization).

    + Collaborate with creative, development, and paid media teams to ensure cross-channel SEO integration.

    + Manage local SEO profiles and business listings (Google Business Profile, directory citations).

    + Execute a scalable backlink strategy focused on relevant, high-authority sources.

    + Support editorial calendars and content strategy aligned to monthly brand priorities.

    + Track performance metrics and provide monthly reporting on rankings, traffic, CTR, and conversions.

    + Assist in integrating SEO reporting with platforms like CallRail and Salesforce.

     

    Key Performance Indicators (KPIs)

     

    + +15% increase in organic traffic across primary domains within 6 months

    + Top 10 SERP rankings for 15–20 high-priority keywords within 90–120 days

    + 2–4 SEO-optimized content pieces published monthly (blogs, service pages, landing pages)

    + 80%+ content engagement rate (time on page, scroll depth)

    + Resolution of critical technical SEO issues within 60 days

    + Page load speed under 3 seconds on top-trafficked pages

    + 8–12 quality backlinks acquired per month

    + +10% lift in search-driven conversions over baseline

    + SEO reporting fully integrated into CallRail and Salesforce within first 90 days

    Qualifications

    + 3–5 years of hands-on SEO experience, including technical and content-based SEO

    + Proven writing and editing skills for blogs, service pages, and landing pages

    + Strong proficiency in SEMrush, Ahrefs, Google Search Console, and Google Analytics

    + Experience managing SEO for multiple brands or websites a plus

    + Familiarity with healthcare, senior care, or wellness industries preferred

    + Working knowledge of WordPress, basic HTML, and schema markup

    + Strong project management and cross-functional collaboration skills

    + Employment Type: Full-time

     

    Department

     

    Branding

     

    Employment Type

     

    Full-Time

    Minimum Experience

    Experienced

    Compensation

     

    70k-90k