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Strategic Account Manager — Job Description

KTVI-KPLR is adding an experienced Digital Strategic Account Manager to support our growth! If you're hard-working and love being part of a winning team, we want to hear from you!

Our Broadcast and Digital Divisions are a part of one of the nation’s fastest-growing organizations, and the largest local media company in the US. We are looking for a leader who will work with our local sales team to continue to foster a positive culture of success. The Strategic Account Manager is responsible for directing digital sales efforts for all digital marketing services, both closing sales opportunities with Broadcast Account Executives and identifying target accounts to drive digital revenue as a sole contributor.

The Strategic Account Manager will be an expert in digital and cross-platform sales. You will update the sales team on new product rollouts, best practices, digital industry trends, and vertical-specific initiatives.

We offer best-in-class digital & broadcast enterprise solutions including Audience Targeted Programmatic, Social, SEM, SEO, Email, CTV/OTT, Mobile App, Digital Audio, and even Digital Out of Home. You will have a team of digital marketing product experts to support your business. At KTVI-KPLR, we craft custom marketing plans for each client.

WE ARE LOOKING FOR:

+ Self-motivated, enthusiastic, driven digital marketing sales expert.

+ Develop and execute go-to-market sales strategies by verticals and by accounts, which result in exceeding revenue targets in Digital Revenue.

+ Generate new business and grow select accounts to maximize digital revenue market-share.

+ Creative thinking, strategic, challenger sales approach.

+ Reporting to the Digital Sales Manager and partnering with the management team regarding best practices and digital industry trends.

+ Attend sales calls with Account Executives by generating new digital sales revenue and grow digital business from existing broadcast and digital clients

+ Establish, maintain, and grow meaningful client relationships, developing results-driven marketing solutions across multiple platforms.

+ Be an effective educator and ambassador both internally and externally on digital benefits and trends and assist with the Digital training and development of the Sales Team.

+ Meaningful contributor to sales team on digital marketing topics including best practices, industry trends, resources to assist with pre-sales call information gathering, developing marketing objectives and a point of view for the client’s needs and value-driven resource for clients for digital marketing benefits.

+ Perform other duties as assigned.

+ REQUIREMENTS & SKILLS:

+ Bachelor’s Degree in Marketing.

+ Minimum 3 years of Digital Sales Experience

+ Knowledge of digital ad technology, online ad serving, comScore, Adobe Analytics, and GA4.

+ Excellent communication and presentation skills.

+ Automotive & database digital marketing sales experience is also a plus.

+ Proficiency in MS Office products required.

+ Experience with Google Ad Manager, Wide Orbit, Monarch, are a plus.

+ Fluency in English; with excellent communication skills, both verbal and written.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.