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Job Summary

This Senior Marketing Specialist Medicare Member Acquisition is responsible for supporting the development and execution of strategic marketing initiatives that drive Medicare member acquisition, with a strong focus on lead generation and lead nurture. The ideal candidate is a performance-minded marketer who understands how to build campaigns that connect with Medicare-eligible consumers and guide them through the decision-making journey, from awareness to enrollment.

This position will support the execution of integrated marketing campaigns across digital, traditional, and direct response channels, helping to generate qualified leads and keep them engaged through targeted, timely messaging. While experience with paid media is important, this role is equally focused on optimizing lead conversion through email, landing page content, and segmented messaging strategies. The candidate should be comfortable collaborating across teams and working in a fast-paced, compliance-focused environment.

Essential Functions

+ Execute lead generation and lead nurture strategies to support Medicare member growth goals.

+ Coordinate integrated marketing tactics with a strong attention to timing, targeting, and messaging relevance.

+ Translate complex Medicare plan information into clear, compelling marketing communications tailored to specific audience segments.

+ Manage the development and deployment of nurture campaigns across email, web, and offline channels.

+ Support go tomarket strategies for key enrollment periods, including Annual Enrollment Period and Open Enrollment Period.

+ Contribute to campaign reporting, testing, and continuous improvement efforts.

+ Support the planning and execution of Medicare member acquisition campaigns with a focus on driving quality leads and nurturing them toward enrollment.

+ Collaborate with internal stakeholders and external partners to align messaging across the full marketing funnel: awareness, consideration, and conversion.

+ Help manage campaign deliverables across digital, traditional, and direct response tactics, including email, landing pages, paid social, SEM, and direct mail.

+ Develop and maintain lead nurture flows that educate and engage prospective members based on their stage in the funnel.

+ Partner with analytics and sales teams to monitor lead quality, conversion metrics, and campaign ROI, using data to inform ongoing optimization.

+ Work cross-functionally with product, compliance, creative, and customer experience teams to ensure alignment and regulatory accuracy.

Qualifications

Required

+ Bachelor's degree in marketing, business administration, related field or equivalent

+ 5 years of relevant experience in marketing or related role

+ Project management skills with proven, demonstrated experience in building, executing, and measuring large-scale, cross-functional projects and strategies.

+ Strong cross-functional communications skills with the ability to navigate complex challenges and resolve conflicts internally and externally

+ Ability to measure and report on campaigns for continuous improvement and ROI

Preferred

+ 7 years in marketing or related position preferred.

+ Relevant experience in project management preferred.

+ Relevant experience in marketing or related role preferred

About Corewell Health

As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members and our communities. We are committed to cultivating and investing in YOU. Our top-notch teams are comprised of collaborators, leaders and innovators that continue to build on one shared mission statement - to improve health, instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.

How Corewell Health cares for you

+ Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here (https://careers.corewellhealth.org/us/en/benefits-new) .

+ On-demand pay program powered by Payactiv

+ Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!

+ Optional identity theft protection, home and auto insurance, pet insurance

+ Traditional and Roth retirement options with service contribution and match savings

+ Eligibility for benefits is determined by employment type and status

Primary Location

SITE - Priority Health - 1231 E Beltline - Grand Rapids

Department Name

PH - Consumer Markets Marketing Team

Employment Type

Full time

Shift

Day (United States of America)

Weekly Scheduled Hours

40

Hours of Work

8:00 a.m. to 5:00 p.m.

Days Worked

Monday to Friday

Weekend Frequency

N/A

CURRENT COREWELL HEALTH TEAM MEMBERS – Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.

Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.

Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.

You may request assistance in completing the application process by calling 616.486.7447.